I only recommend this because it is a little cheaper than the Original Bye Bye Foundation; I still think that Bye Bye Foundation is superior to this. Since they added the Illumination aspect to Your Skin but Better, it has improved this product but it has a scent to it now that is a little unpleasant at first then dissipates in a short time. I think it is a good value for the money if you're tight on money otherwise go with Bye Bye Foundation.
Verified purchase: Yes | Condition: New
I love the texture and the way it covers. No caked on feel, just very natural after it absorbs. Love Love Love this product....lasts a long time
Verified purchase: Yes | Condition: New
I am absolutely in love with this foundation!! I discovered it 3 years ago, and it was SO much better than any other foundation I've used. I admit I'm someone who often forgets to wash my face before bed, and I'm happy to say it does not cause break outs! It's very silky and creamy, great for covering up redness or sun spots, but does't feel heavy. It makes your face have a healthy glow, especially if you use after exfoliating your face before applying.
Verified purchase: Yes | Condition: New
I know there are mixed reviews about this foundation. When I FIRST bought it I wasnt a huge fan but then I watched the tutorial on IT COSMETICS website and watched HOW to apply all their make up. LESS IS MORE with this foundation. Its a highly pigmented, thick and matte finish foundation. You want to start out with ONE pump and build your way up to the coverage you want. I highly recommend using a foundation brush and it helps to avoid creases in your natural laugh lines/wrinkles as well as evening out the look. Also, using their concealer helps. DO NOT put this around your eyes on your eye lids. Use the concealer for that. Rub it in, in sections as well. I was used to pumping a bunch into my hand and rubbing it into my face like a lotion. IT DOESN'T WORK THAT WAY. ONE section of your face at a time, then even out with brush and apply a LIGHT power to set. My face looks better than ever!Read full review
Verified purchase: Yes | Condition: New
I've been using IT CC Cream for about a year and I really like the coverage and chose it specifically for the SPF protection. 1 pump or less covers my entire face and this large tube lasts a long time so its price is comparable with products I could buy locally. Its a little on the heavy side, especially if you have significant blemishes or dark circles to cover, so some may not like that. I don't mind because I have dry skin. Makes my face look a few years younger or like I've had a good night's rest which is nice for a mom in her forties with teenagers!
Verified purchase: Yes | Condition: New
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