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Unpublished David Ogilvy By David Ogilvy. 9781781250877 - Picture 1 of 1

The Unpublished David Ogilvy by David Ogilvy (2014, Trade Paperback)

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Publisher: Profile Books ISBN 13: 9781781250877. Title: The Unpublished David Ogilvy Item Condition: New.

About this product

Product Information

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker , described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Product Identifiers

Publisher
Profile Books The Limited
ISBN-10
1781250871
ISBN-13
9781781250877
eBay Product ID (ePID)
172514652

Product Key Features

Book Title
Unpublished David Ogilvy
Author
David Ogilvy
Format
Trade Paperback
Language
English
Topic
Personal Success, General, Advertising & Promotion
Publication Year
2014
Genre
Business & Economics
Number of Pages
192 Pages

Dimensions

Item Length
8.4in
Item Height
0.8in
Item Width
5.3in
Item Weight
7.8 Oz

Additional Product Features

Lc Classification Number
Hf5810
Reviews
Praise for Confessions of an Advertising Man:'Still fresh - full of pithy points about not only advertising but also business
Copyright Date
2012
Dewey Decimal
658
Intended Audience
Trade
Dewey Edition
19
Illustrated
Yes

All listings for this product

item 1 The Unpublished David Ogilvy, Ogilvy, David, Good Book
$13.95
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item 2 Unpublished David Ogilvy By David Ogilvy. 9781781250877
$14.22
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item 3 Unpublished David Ogilvy, Paperback by Ogilvy, David; Young, Miles (FRW), Lik...
$17.17
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item 4 Unpublished David Ogilvy, Paperback by Ogilvy, David; Young, Miles (FRW), Bra...
$17.18
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item 5 David Ogilvy The Unpublished David Ogilvy (Paperback) (UK IMPORT)
$17.19
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item 6 The Unpublished David Ogilvy.by Ogilvy New 9781781250877 Fast Free Shipping*#
$19.18
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item 7 David Ogilvy The Unpublished David Ogilvy (Paperback)
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5 out of 5 stars
by invest-74Sep 27, 2021
Ogilvey is still the man
excellent book for anyone that is a fan of marketing and advertising
Verified purchase: Yes | Condition: Pre-owned

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