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This Is Marketing: You Can't Be Seen Until You Learn by Seth Godin NEW Paperback

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  • (34042)
US $20.90
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eBay item number:332894750555
Last updated on May 10, 2024 05:09:40 PDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Narrative Type
Nonfiction
Product-Type
PAPERBACK EDITION
Cover-Design
May Differ from Original Picture
Packaging
Shrinkwrapped - Box Packed
Contents
Same as US Edition
Subject
Business & Economics
ISBN
9780525540830
Book Title
This Is Marketing : You Can't Be Seen until You Learn to See
Item Length
7.2in
Publisher
Penguin Publishing Group
Publication Year
2018
Format
Hardcover
Language
English
Item Height
1in
Author
Seth Godin
Genre
Business & Economics
Topic
Marketing / General, Consumer Behavior, Skills
Item Width
5.2in
Item Weight
10.8 Oz
Number of Pages
288 Pages

About this product

Product Information

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip . Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
0525540830
ISBN-13
9780525540830
eBay Product ID (ePID)
22038735823

Product Key Features

Book Title
This Is Marketing : You Can't Be Seen until You Learn to See
Author
Seth Godin
Format
Hardcover
Language
English
Topic
Marketing / General, Consumer Behavior, Skills
Publication Year
2018
Genre
Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
7.2in
Item Height
1in
Item Width
5.2in
Item Weight
10.8 Oz

Additional Product Features

Lc Classification Number
Hf5415.G5783 2018
Reviews
" This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
Copyright Date
2018
Target Audience
Trade
Lccn
2018-041567
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes

Item description from the seller

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  • by limitedbuyer
    Jun 14, 2021

    Buy this book!

    Where it won't tell you the steps to market, it lays out the foundation for meaningful marketing. Read and unlock a better way of doing things.

    Verified purchase: YesCondition: New

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