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Chandos Information Professional Ser.: Marketing Services and Resources in Information Organizations by Zhixian George Yi (2017, Trade Paperback)

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Product Information

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive

Product Identifiers

Publisher
Elsevier Science & Technology
ISBN-10
0081007981
ISBN-13
9780081007983
eBay Product ID (ePID)
219532901

Product Key Features

Author
Zhixian George Yi
Publication Name
Marketing Services and Resources in Information Organizations
Format
Trade Paperback
Language
English
Series
Chandos Information Professional Ser.
Publication Year
2017
Type
Textbook
Number of Pages
154 Pages

Dimensions

Item Length
9in
Item Width
5.9in

Additional Product Features

Lc Classification Number
Za3157
eBook Format
Epub,Portable Document Format
Table of Content
1. Introduction to Marketing 2. Market Research 3. Techniques for Identifying Users' Needs and Wants 4. Segmentation, Targeting and Positioning 5. The Marketing Mix and Branding 6. Strategic Marketing Planning 7. Marketing Implementation and Evaluation 8. Techniques for Promoting Services and Resources 9. Techniques for Marketing Electronic Resources 10. Social Media Marketing 11. The Future of Marketing Services and Resources
Copyright Date
2018
Target Audience
Scholarly & Professional
Topic
Marketing / General, General
Lccn
2017-275904
Genre
Business & Economics, Social Science

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Chandos Information Professional Ser.: Marketing Services and Resources in Information Organizations by Zhixian George Yi (2017, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

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Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

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