Marketing Research by SPSS and Naresh K. Malhotra (2006, Trade Paperback)

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Marketing Research: An Applied Orientation (5th Edition) - Hardcover - GOOD. This Marketing Research book, written by Naresh K. Malhotra and SPSS, is an applied orientation 5th edition. It is a trade paperback format with 912 pages and published by Prentice Hall PTR. The book is in English and covers the subject of marketing. It has a length of 10.9 inches and a width of 8.5 inches. The book was published in 2006 and is categorized under Books & Magazines, Textbooks, Education & Reference, and Textbooks.