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Introduction to Search Engine Marketing and Adwords : A Guide for Absolute Beginners by Todd Kelsey (2017, Trade Paperback)

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Language: English. Weight: 0.48 lbs. Publication Date: 2017-06-21. Publisher: Apress.

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Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform--an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You'll Learn Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links Who This Book Is For Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.

Product Identifiers

Publisher
Apress L. P.
ISBN-10
1484228472
ISBN-13
9781484228470
eBay Product ID (ePID)
237528071

Product Key Features

Author
Todd Kelsey
Publication Name
Introduction to Search Engine Marketing and Adwords : a Guide for Absolute Beginners
Format
Trade Paperback
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
Xiii, 131 Pages

Dimensions

Item Length
9.3in
Item Width
6.1in
Item Weight
16 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Qa76.9.B45
Table of Content
Chapter 1: Introduction.- Chapter 2: Quickstart.- Chapter 3: Launching a Campaign.- Chapter 4: Monitoring a Campaign.- Chapter 5: Keywords.- Chapter 6: Campaign Strategy.- Chapter 7: Ad Extensions.- Chapter 8: Getting Certified.
Copyright Date
2017
Topic
Probability & Statistics / General, E-Commerce / Internet Marketing, Databases / General
Lccn
2017-945372
Dewey Decimal
658.872
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics, Mathematics

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Introduction to Search Engine Marketing and Adwords : A Guide for Absolute Beginners by Todd Kelsey (2017, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Introduction to Search Engine Marketing and AdWords: A Guide for Absolute - GOOD

item 2 Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginn

item 3 Introduction to Search Engine Marketin..., Kelsey, Todd

item 4 Introduction to Search Engine Marketing and Adwords: A Guide for Absolute: Used

item 5 INTRODUCTION TO SEARCH ENGINE MARKETING AND ADWORDS: A By Todd Kelsey EXCELLENT

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