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The Modi Effect : Inside Narendra Modi's Campaign to Transform India by Lance Price (2015, Hardcover)

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THE MODI EFFECT: INSIDE NARENDRA MODI'S CAMPAIGN TO TRANSFORM INDIA By Lance Price - Hardcover **BRAND NEW**.

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From the author of Where Power Lies and The Spin Doctor's Diary , comes a new book that tells the story of Narendra Modi's meteoric rise to power on the international stage, The Modi Effect: Inside Narendra Modi's Campaign to Transform India . With exclusive access to the architects of Modi's campaign, Prime Minister Modi and his current cabinet, Mr. Price has delivered an insider's account of this incredible political movement. In examining Modi's character and his position as leader of an increasingly powerful nation, Mr. Price explores the global impact of Modi's victory and its on-going transformation of international politics. On May 16, 2014, Narendra Modi was declared the winner of the largest democratic election ever conducted in human history. But how did this impoverished chai wallah, who sold tea on trains as a boy, rise to become Prime Minister of India? Political parties in the West pride themselves on the sophistication of their election strategies, but they all have a lot to learn from this election. Modi's campaign was a master class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones, and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village in person. How did he do it? Via "virtual Modi"-a life-sized 3D hologram-beamed to parts of the vast nation he could not reach in person. These pioneering techniques brought millions of young people-the holy grail of election strategists everywhere-to ballot boxes. Under Narendra Modi's leadership the Bharatiya Janata Party (BJP) won a crushing victory in the 2014 general election leaving the Congress Party of the Gandhi political dynasty in disarray. For the first time in the history of India, an opposition leader swept to power with an overall majority. Former BBC correspondent and political consultant Lance Price was granted exclusive access to Prime Minister Modi and his team of advisers to write this book. With complete freedom to tell the story as he found it, Price details Modi's rise to power, the extraordinary election victory, and its aftermath. The book examines Modi's rise, his unprecedented mass appeal despite the controversies surrounding him (including the West shunning him), and the pivotal role he will now play on the international stage. The Modi Effect exposes the changing landscape of electioneering in twenty-first century global politics through the story of Modi's campaign, when message management and technological wizardry combined to create a vote-winning colossus.

Product Identifiers

Publisher
Quercus NA
ISBN-10
1623659388
ISBN-13
9781623659387
eBay Product ID (ePID)
209828485

Product Key Features

Book Title
Modi Effect : inside Narendra Modi's Campaign to Transform India
Author
Lance Price
Format
Hardcover
Language
English
Topic
Political Process / Campaigns & Elections, Presidents & Heads of State, Asia / India & South Asia
Publication Year
2015
Genre
Biography & Autobiography, History, Political Science

Dimensions

Item Length
9.2in
Item Height
1.2in
Item Width
6.1in
Item Weight
19.9 Oz

Additional Product Features

Reviews
"A new biography of Narendra Modi, which grants rare access to the Indian prime minister, assesses his campaign to become leader of the world's largest democracy from a spin doctor's perspective. . . the result of hours of meetings with Mr. Modi at his official residence in New Delhi after his election . . . the author, a key Labour Party spin doctor in the late 1990s, examines Mr. Modi's brand, his social media dominance and his campaign that harnessed technology like never before in an Indian election." -- Wall Street Journal India
Target Audience
Trade
Dewey Decimal
954.0532092
Dewey Edition
23

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item 1 The Modi Effect: Inside Narendra Modi's Campaign to Transform... by Price, Lance
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item 2 The Modi Effect: Inside Narendra Modis Campaign to Transform
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item 3 The Modi Effect Inside Narendra Modi's Campaign to Transform India HC *as new*
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item 4 THE MODI EFFECT: INSIDE NARENDRA MODI'S CAMPAIGN TO By Lance Price - Hardcover
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The Modi Effect : Inside Narendra Modi's Campaign to Transform India by Lance Price (2015, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 The Modi Effect: Inside Narendra Modi's Campaign to Transform... by Price, Lance

item 2 The Modi Effect: Inside Narendra Modis Campaign to Transform

item 3 The Modi Effect Inside Narendra Modi's Campaign to Transform India HC as new

item 4 THE MODI EFFECT: INSIDE NARENDRA MODI'S CAMPAIGN TO By Lance Price - Hardcover

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