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Social Media Marketing for Dummies by Stephanie Diamond and Shiv Singh (2014, Trade Paperback)

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The fast and easy way to get the most of out social mediamarketing Sharing the wisdom of social media voices Shiv Singh andStephanie Diamond on the latest approaches to social mediamarketing, Social Media Marketing For Dummies presents theessence of planning, launching, managing, and assessing a socialmedia marketing campaign. In an easy-to-read style that is perfectfor time-pressed marketers, this essential guide covers all thenewest and time-tested trends in social media, including reachingyour audience via mainstream platforms; getting social withexisting web properties like a company site, blog, mobile tools,and advertising; making the most of Facebook, Twitter, Google+,LinkedIn, and others; launching a campaign and developing a voice;reaching your audience on key and niche platforms, and embracinginfluencers; and much more. Social media marketing is a highly-effective way to make a bigbang without spending big bucks?and it's an easy, way toenlarge your audience, reach your customers, and build yourbusiness. With the indispensable tools in this new edition of Social Media Marketing For Dummies , you'll find everythingyou need to make the most of low-cost, timely online marketingstrategies that resonate with consumers and make your brand andbusiness viable in a saturated market. Gives you an overview of your social media marketingchoices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign,avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneurlooking to reach new markets with social media marketinginitiatives, this hands-on, friendly guide has you covered.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118985532
ISBN-13
9781118985533
eBay Product ID (ePID)
201635535

Product Key Features

Book Title
Social Media Marketing for Dummies
Author
Stephanie Diamond, Shiv Singh
Format
Trade Paperback
Language
English
Topic
Web / Social Media, E-Commerce / Internet Marketing
Publication Year
2014
Genre
Computers, Business & Economics
Number of Pages
432 Pages

Dimensions

Item Length
9.2in
Item Height
0.8in
Item Width
7.4in
Item Weight
20.3 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265
Edition Number
3
Table of Content
Introduction 1 Part I: Getting Started with Social Media Marketing 5 Chapter 1: Understanding Social Media Marketing 7 Chapter 2: Discovering Your SMM Competitors 29 Chapter 3: Getting in the Social Media Marketing Frame of Mind 51 Part II: Practicing SMM on the Social Web 71 Chapter 4: Launching SMM Campaigns 73 Chapter 5: Developing Your SMM Voice 93 Part III: Reaching Your Audience via Mainstream Social Platforms 109 Chapter 6: Finding the Right Platforms 111 Chapter 7: Exploring SMM Strategies for Facebook 125 Chapter 8: Marketing on Twitter 137 Chapter 9: Creating a YouTube Strategy 151 Chapter 10: Considering LinkedIn 163 Chapter 11: Viewing Google through a Different Lens 179 Chapter 12: Marketing with Pinterest 189 Chapter 13: Interacting with Tumblr 207 Chapter 14: Delving into Instagram 223 Part IV: Getting Your Message to Connectors 233 Chapter 15: Marketing via Niche Networks and Online Communities 235 Chapter 16: Accounting for the Influencers 249 Part V: Old Marketing Is New Again with SMM 265 Chapter 17: Practicing SMM on Your Website 267 Chapter 18: Becoming an Authentic and Engaged Advertiser 287 Chapter 19: Building an SMM Mobile Campaign 303 Chapter 20: Energizing Your Employees for Social Media Marketing 325 Chapter 21: Applying Metrics to the SMM Realm 341 Chapter 22: Understanding Social Media Governance and Tools 363 Chapter 23: Moving Toward Real-Time Marketing 373 Part VI: The Part of Tens 385 Chapter 24: Ten SMM-Related Must-Read Blogs 387 Chapter 25: Ten Top SMM Tools 391 Index 395
Copyright Date
2015
Dewey Decimal
658.8/72
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes

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item 1 Social Media Marketing For Dummies - Shiv Singh, 9781118985533, paperback
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Social Media Marketing for Dummies by Stephanie Diamond and Shiv Singh (2014, Trade Paperback)

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All listings for this product

item 1 Social Media Marketing For Dummies - Shiv Singh, 9781118985533, paperback

item 2 Social Media Marketing For Dummies - Paperback By Singh, Shiv - VERY GOOD

item 3 Social Media Marketing for Dummies Paperback Shiv, Diamond, Steph

item 4 Social Media Marketing for Dummies Paperback Shiv, Diamond, Steph

item 5 Social Media Marketing for Dummies by Singh, Shiv; Diamond, Stephanie

item 6 Social Media Marketing For Dummies

item 7 Social Media Marketing for Dummies by Singh, Shiv; Diamond, Stephanie

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