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This effort was one of Mogwai's most commercially successful albums, and is considered among their most accessible releases. Rock Action brought with it some changes to Mogwai's sound that they would continue to develop later, including the use of electronic instruments. While song structures on this CD are typical of the band in most cases and respects, some of the contrasting dynamics have been toned down slightly and many of the songs focus more on texture than on structure. For the first time, Mogwai utilised electronic drums and synthesisers, expanding their timbral palette. The single "Dial: Revenge" fills much the same role that "Cody" did on Come on Die Young, featuring (Welsh-language) vocals from Gruff Rhys of Super Furry Animals (When the inside cover is unfolded part of the logo for Mwng, an album by Super Furry Animals released the previous year, can be seen.). The sound of Rock Action is somewhat less dark than previous works, but maintains Mogwai's cryptic cynicism. The album's title come's from Iggy Pop's nickname for his Stooges bandmate, Scott Asheton. Pop had at times referred to him as "Rock" Asheton, or "Rock Action. He later changed his name to this nickname.Read full review
This album is a winner for any fans of the mighty Mogwai. Beautifully crafted lo-fi soundscapes delicately blended with slight, ethereal vocals. Track 4 'Dial: Revenge' with Gruff Rhys from Super Furry Animals is a standout piece. I bought this because i am a fan of Mogwai's music, and i feel i got a great bargain here!