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Creating a Winning E-Business by Ollie N. Rivers, H. Albert Napier and Stuart W. Wagner (2005, Perfect, Revised edition)

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CREATING A WINNING E-BUSINESS By H. Albert Napier, Ollie N. Rivers, Stuart Wagner **BRAND NEW**.

About this product

Product Information

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

Product Identifiers

Publisher
Course Technology
ISBN-10
0619217421
ISBN-13
9780619217426
eBay Product ID (ePID)
47970406

Product Key Features

Author
Ollie N. Rivers, Stuart W. Wagner, H. Albert Napier
Publication Name
Creating a Winning E-Business
Format
Perfect
Language
English
Features
Revised
Publication Year
2005
Type
Textbook
Number of Pages
464 Pages

Dimensions

Item Length
9.2in
Item Height
0.7in
Item Width
7.4in
Item Weight
23.8 Oz

Additional Product Features

Lc Classification Number
Hf5548.32.C74 2006
Edition Description
Revised Edition
Edition Number
2
Reviews
1. Understanding E-Business2. Defining Your E-Business Idea3. Creating an E-Business Plan4. Getting Your E-Business Off the Ground5. Operating Your E-Business6. Marketing Your E-Business7. Taking Advantage of Affiliate Marketing8. Designing Your Web Site9. Understanding Web Technologies10. Securing Your E-BusinessAppendix: Creating a Web Site with Microsoft FrontPage
Table of Content
1. Understanding E-Business2. Defining Your E-Business Idea3. Creating an E-Business Plan4. Getting Your E-Business Off the Ground5. Operating Your E-Business6. Marketing Your E-Business7. Taking Advantage of Affiliate Marketing8. Designing Your Web Site9. Understanding Web Technologies10. Securing Your E-BusinessAppendix: Creating a Web Site with Microsoft FrontPage
Copyright Date
2006
Topic
Management Information Systems, Project Management, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Lccn
2006-274212
Dewey Decimal
658.8/72
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Technology & Engineering, Business & Economics

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4.3

4.3 out of 5 stars based on 3 product ratings

3 product ratings

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Most relevant reviews

4 out of 5 stars
by ct3g5wRqSp-@Del...Jun 03, 2006
The title is a great indication of the book.
I like the real world examples that are given and how everything is explained very clearly as their is vocabulary that pertains only to the e-business world. It reads easy and gives the reader good ideas as to how e-businesses get started and survive as far as what and how online advantages are exploited by a business. Very good book, would recommend to entrepreneurs looking to expand their brick-and-mortar business online.
5 out of 5 stars
by hungfistronOct 12, 2016
Great speed of delivery!
Verified purchase: Yes | Condition: Pre-owned
4 out of 5 stars
by Rmmi56sJRbS@Del...Aug 20, 2008
Text book Review
I bought the book because I needed it for a class. Come to find out that I did not need the book at all. I have not actually opened it yet for that reason.

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