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World Wide Web Marketing : Integrating the Web into Your Marketing Strategy by Jim Sterne (2001, Trade Paperback, Revised edition)

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Product Information

Here it is The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including: Interactivity Affiliate marketing Using B2B technology to sell through resellers Wireless marketing eMetrics, or how to measure online marketing strategies Data mining techniques

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471416215
ISBN-13
9780471416210
eBay Product ID (ePID)
1803596

Product Key Features

Author
Jim Sterne
Publication Name
World Wide Web Marketing : Integrating the Web Into Your Marketing Strategy
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2001
Type
Textbook
Number of Pages
432 Pages

Dimensions

Item Length
9.2in
Item Height
1in
Item Width
7.5in
Item Weight
25.5 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265.S742
Edition Description
Revised Edition
Edition Number
3
Reviews
"Jim Sterne's book is detailed, full of practical good sense and bang up to date--if you know nothing about web marketing you couldn't buy a better book." (Marketing, 6 December 2001)
Table of Content
Acknowledgments. About the Author. Introduction. Using the World Wide Web for Marketing-What Are You Trying to Accomplish? Customer Service First. The Usable Web-Be Kind to Your Users. Interactivity Goes with the Flow. Selling Services. Feedback. Value-Added Marketing-It's Personal. Personalization-Getting to Know You. Professional Personalization-Extranets and Customer Relationship Management. Partner Relationship Management. Attracting Attention. Measure for Measure. Managing Your Site and Your Sanity. Looking toward the Future. Index.
Copyright Date
2001
Topic
Internet / General, E-Commerce / Internet Marketing
Lccn
2001-033011
Dewey Decimal
658.8/4
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
Genre
Computers, Business & Economics

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World Wide Web Marketing : Integrating the Web into Your Marketing Strategy by Jim Sterne (2001, Trade Paperback, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

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