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Twitter Power is terrific! The book is helpful for people who need to learn Twitter quickly and don't want to play around figuring it out. Joel Comm is smart, concise, entertaining, and shows the reader how he has mastered Twitter, how others have done it, and how you can do it. Simple--30 days and you will really see how Twitter helps grow your business, a tweet at a time. If Twitter ends up not interesting you, you won't have invested countless hours trying to figure it all out. Quick read, and very quick to implement. Great little book with substance and content, NOT just an overgrown sales letter.
This book was a very FAST read, organized with the Twitter Newbie/business person in mind. Joel gets you directly to the point, helps you see how twitter can fit into your overall communication strategy, and how to avoid the most common, boorish missteps of self-serving companies. I folded down over 15 pages with ideas I could implement in the very first day. If you don't know what Twitter is or think it's just for idiots who want to call attention to their mundane actions, get this book today. It will open your eyes completely and get you excited about the possibilities.
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