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Digital Engagement : Internet Marketing That Captures Customers and Builds Intense Brand Loyalty by Bob Heyman and Leland Harden (2009, Trade Paperback, Special)

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Publication Date: 2009-01-14. Number of Pages: 244. Weight: 1.15 lbs. ISBN10: 0814410723. Publisher: Thomas Nelson.

About this product

Product Information

In an age of overwhelming internet competition and rampant takeovers, this comprehensive guide offers critical insights into how marketers can attract and engage customers online.

Product Identifiers

Publisher
Amacom
ISBN-10
0814410723
ISBN-13
9780814410721
eBay Product ID (ePID)
66587402

Product Key Features

Book Title
Digital Engagement : Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
Author
Bob Heyman, Leland Harden
Format
Trade Paperback
Language
English
Topic
Consumer Guides, Customer Relations, Skills, E-Commerce / Internet Marketing
Publication Year
2009
Genre
Business & Economics, Référence
Number of Pages
256 Pages

Dimensions

Item Length
7.2in
Item Height
1in
Item Width
4.7in
Item Weight
10.4 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hf5415.1265.H3663
Edition Description
Special
Reviews
"The nice thing about this book is that it provides enough information to get you started with a topic and links to online resources or tools to help you do it, but it doesn't overwhelm you with theory or numbers. Case studies included throughout show you how effective a strategy can be or how it can backfire." -- Online Magazine, "The nice thing about this book is that it provides enough information to get you started with a topic and links to online resources or tools to help you do it, but it doesn't overwhelm you with theory or numbers. Case studies included throughout show you how effective a strategy can be or how it can backfire." --Online Magazine, "a solid launching point into the world of online marketing...For any business owner or marketing manager looking to catch up with the latest cultural trends, 'Digital Engagement' provides a one-stop shop for every new tool, trend or fad the Internet has to offer." --Houston Business Journal, "a solid launching point into the world of online marketing...For any business owner or marketing manager looking to catch up with the latest cultural trends, 'Digital Engagement' provides a one-stop shop for every new tool, trend or fad the Internet has to offer." -- Houston Business Journal
eBook Format
Portable Document Format
Table of Content
ContentsIntroductionPart I: Fundamentals of Success in Web MigrationChapter 1: Goals and ExpectationsCase Study: Kidzter.com: Launching into Kid SpaceChapter 2: Making Over Your Website: Can You See Me Now?Case Study: Tommy Hilfiger USA: When a Picture Is Worth a ThousandDollarsChapter 3: Your Domain Name: How Online Branding WorksSpecial Section: Branding in ChinaPart II: Attracting CustomersChapter 4: Search Engine Marketing: Still the Whole MegillahCase Study: Replacements.com: When 20,000 Keywords Are Not EnoughChapter 5: Let's Go Viral: Creating BuzzCase Study: Sega: Kick-Starting Virality with the Sega "Rally Revo" â„¢Chapter 6: Web Video: The New, New ThingChapter 7: Affiliate Marketing: The Automated Referral NetworkChapter 8: Public Relations 2.0: Moving Beyond the Traditional MediaCase Study: Toyota: Branding in the Blog Space Aims for Conversations, Not ConversionsChapter 9: Paid Online Media: Advertising Works Harder on the WebCase Study: Napster ReturnsChapter 10: Metrics and Measurement: Direct Marketing on SteroidsSpecial Section: Puzzling Out the Metrics of Engagement: An Interview with Dave SmithChapter 11: New Marketing Channels: Virtual Worlds, Advergaming, and WirelessMobile SearchA Web Marketing GlossaryNotesResources and ReferencesIndex
Copyright Date
2009
Target Audience
Trade
Lccn
2008-030020
Dewey Decimal
658.8/72
Dewey Edition
22

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Digital Engagement : Internet Marketing That Captures Customers and Builds Intense Brand Loyalty by Bob Heyman and Leland Harden (2009, Trade Paperback, Special)

About this product

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Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 Digital Engagement: Internet Marketing That Captures Customers and Builds Intens

item 2 Digital Engagement: Internet Marketing That Captures Customers and Builds...

item 3 Digital Engagement: Internet Marketing That Captures Customers a

item 4 DIGITAL ENGAGEMENT: INTERNET MARKETING THAT CAPTURES By Leland Harden Mint

item 5 Digital Engagement: Internet Marketing That Captures Customers And Builds I...

item 6 Digital Engagement: Internet Marketing That Captures Customers and Builds Int...

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