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Complete Guide to Internet Publicity : Creating and Launching Successful Online Campaigns by Steve O'Keefe (2002, Trade Paperback)

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Product Information

Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471105805
ISBN-13
9780471105800
eBay Product ID (ePID)
1971198

Product Key Features

Author
Steve O'keefe
Publication Name
Complete Guide to Internet Publicity : Creating and Launching Successful Online Campaigns
Format
Trade Paperback
Language
English
Publication Year
2002
Type
Textbook
Number of Pages
448 Pages

Dimensions

Item Length
9.3in
Item Height
1in
Item Width
7.5in
Item Weight
27.9 Oz

Additional Product Features

Lc Classification Number
Hf6146.I58o535 2002
Edition Number
2
Reviews
"a valuable insight into a burgeoning area of research" ( British Journal of Cardiology , March 2002) "...the book can be recommended to anyone planning a major internet-based publicity campaign..." (www.freepint.com, 11 July 2002) "...every topic is clearly explained...as guide books go this is the best one I have read to date..." (M2 Best Books, 17 September 2002) "...the discipline and meticulousness of his techniques alone - demonstrated in his interesting chapter on e-mail news releases - certainly inspire..." ( Marketing , 21 November 2002)
Table of Content
Acknowledgments. Chapter 1. The Power of Internet Publicity. Chapter 2. E-Mail News Releases. Chapter 3. Online News Rooms. Chapter 4. Discussion Group Postings. Chapter 5. Newsletters and Direct Marketing. Chapter 6. Chat Tours. Chapter 7. Online Seminars and Workshops. Chapter 8. Web Site Registration and Linkage. Chapter 9. Contests and Other Fancy Promotions. Chapter 10. Syndicating Your Promotions. Chapter 11.Building an Online Publicity Operaion. Appendix: Companion Web Site. Index.
Copyright Date
2002
Topic
Public Relations, Internet / General
Lccn
2001-007196
Dewey Decimal
659/.0285/4678
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
Genre
Computers, Business & Economics

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Complete Guide to Internet Publicity : Creating and Launching Successful Online Campaigns by Steve O'Keefe (2002, Trade Paperback)

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item 1 Complete Guide to Internet Publicity : Creating and Launching Suc

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