Table of Content
Introduction. I. WHY? AND WHAT? WHAT WILL E-BUSINESS DO FOR ME? WHAT PROBLEMS DOES IT SOLVE AND WHAT BENEFITS DOES IT PROVIDE? 1. What Is e-Business? Dissecting a Living Organism. Oh, Those Acronyms and Addresses. Customer Relationships. Fixing the Supply Chain. The Challenge Inside. An Integrated System. II. B2B: BUSINESS TO BUSINESS--E-MARKETPLACE, NET MARKET MAKERS, B2B EXCHANGES, VERTICAL PORTALS, 2. Vertical Portals for B2B. Seen Through a Vortal. Consumer or Operator? Make It Sticky. Syndication Sources. Let's Affiliate! Portals with Many Faces. 3. Business-to-Business Markets. Behind The Marketplace. 4. e-Purchasing: One Stop Shop. Easy to Start. I Need to See Some. B2B Goes MRO. III. BUSINESS TO EMPLOYEES--CORPORATE PORTALS: TALKING TO YOUR EMPLOYEES AND BUSINESS PARTNERS. 5. Corporate Portals: Multiple Doorways to the Treasures. Growing Your Portal. Knowing What You Know. Business Intelligence. Document, Content, and Email Management. Knowledge Management Platforms. Productive Collaboration. Mimicking an Intranet. In-House Software. The High Value of Portals. 6. Applications, Integration, and Access. Bringing Employees into e-Business. Three Tasks. Creating Single Sign-On. Encryption. Certificate Servers. Digital Signatures. Developing for B2B & EAI. Tool Time. Calling in from Anything. Crossing Borders. Calling in from Anywhere. VPN Decisions and Options. Weave It Together. IV. B2C: BUSINESS TO CUSTOMER-CUSTOMER RELATIONSHIP MANAGEMENT (CRM). 7. Find Them and Keep Them: e-CRM. Contact Center. Talking to Your Customers. Custom Jobs. 8. e-Tailing: Selling Your Wares on the Web. Build the Basics. Midrange Solutions. Which Development Tool? Billing. Beyond Credit Cards. Ship It. Take It Back. Be Found! Your End Of The Bargain. V. THE INFRASTRUCTURE FOR E-BUSINESS. 9. Keep Them Coming Back. Keeping Customers Is the Key to Success. Personalization. e-Analytics. Rules-Based Personalization. Collaborative Filtering. Instant Personalization. Privacy. Watching the Store. Use the Right Tool. Catch a Customer. Keep Them Coming Back. 10. Crashproof Your Web Site. Redundant Redundancy. Load Balancers. Controlling Clusters. Server Reliability Through Redundancy. Stash a Cache Around the Web. Outsource the Web Site. The Fortress Factor. Services and Consulting. Virtual? Dedicated? Co-Hosted? 11. e-Business Network Security. Hide Out. Move Out Of The Way. The Final Defense. On the DMZ. Content Filters. Flood Protection. Virus Protection. Safe Email. Internet Updates. Networked Antivirus. Checking Email Content.
