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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Alexander Kates and Eric Greenberg (2013, Hardcover)

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Publication Date: 10/9/2013. Condition: New. Your source for quality books at reduced prices. Condition Guide. Item Availability.

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Product Information

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here--and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics--each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing , you'll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You'll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You'll read first-hand accounts of social media in action--and follow real-world case studies of the hottest companies trending today. You'll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071819509
ISBN-13
9780071819503
eBay Product ID (ePID)
150603567

Product Key Features

Book Title
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment
Author
Alexander Kates, Eric Greenberg
Format
Hardcover
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing, International / Marketing
Publication Year
2013
Genre
Business & Economics
Number of Pages
368 Pages

Dimensions

Item Length
9.3in
Item Height
1.1in
Item Width
6.3in
Item Weight
23.4 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265.G7397
Copyright Date
2014
Intended Audience
Trade
Illustrated
Yes

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Picture 1 of 1

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Alexander Kates and Eric Greenberg (2013, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Strategic Digital Marketing: Top Digital Experts Share the Formula for...

item 2 Strategic Digital Marketing: Top Digital Experts Share the Formula for...

item 3 Strategic Digital Marketing: Top Digital Experts Share the Formul

item 4 Strategic Digital Marketing: Top Digital Experts Share the Formul

item 5 Strategic Digital Marketing: Top Digital Experts Share the Formul

item 6 Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible

item 7 Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible

Best Selling in Books

Outlive Gifford Bil (2023,Paperback)

SHOGUN a Novel of Japan French Edition 1999 by Clavell James 0340766166

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

Magic Tree House (R) Ser.: Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne (2008, UK-Trade Paper)

The Book of Enoch by Enoch (2017, Hardcover)

If I Did It : Confessions of the Killer by The Goldman The Goldman Family and O. J. Simpson (2008, Trade Paperback)

The Women : A Novel by Kristin Hannah (2024, Hardcover)

Save on Books

The Lost Book of Simple Herbal Remedies: Discover over 100 herbal..Paperback

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

The Book of Enoch by Enoch (2017, Hardcover)

If I Did It: Confessions of the Killer by The Goldman Family (English) Paperback

Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne SEALED

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