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ADVANCED WEB METRICS WITH GOOGLE ANALYTICS By Brian Clifton **Mint Condition** - Picture 1 of 1

Serious Skills Ser.: Advanced Web Metrics with Google Analytics by Brian Clifton (2008, Trade Paperback)

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ADVANCED WEB METRICS WITH GOOGLE ANALYTICS By Brian Clifton **Mint Condition**.

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Product Information

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470253126
ISBN-13
9780470253120
eBay Product ID (ePID)
64067986

Product Key Features

Author
Brian Clifton
Publication Name
Advanced Web Metrics with Google Analytics
Format
Trade Paperback
Language
English
Publication Year
2008
Series
Serious Skills Ser.
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Length
9.2in
Item Height
0.8in
Item Width
7.3in
Item Weight
20 Oz

Additional Product Features

Lc Classification Number
Tk5105.885.G66c55
Table of Content
Introduction. Part I: Measuring Success. Chapter 1: Why Understanding Your Web Traffic Is Important to Your Business. Chapter 2: Available Methodologies. Chapter 3: Where Google Analytics Fits. Part II: Using Google Analytics Reports. Chapter 4: Using the Google Analytics Interface. Chapter 5: Top 10 Reports Explained. Part III: Implementing Google Analytics. Chapter 6: Getting Started. Chapter 7: Advanced Implementation. Chapter 8: Best Practices Configuration Guide. Chapter 9: Google Analytics Hacks. Part IV: Using Visitor Data to Drive Website Improvement. Chapter 10: Focus on Key Performance Indicators. Chapter 11: Real-World Tasks. Appendix: Recommended Further Reading. Index.
Copyright Date
2008
Topic
Internet / General, Telecommunications, Marketing / Research
Lccn
2008-001405
Dewey Decimal
006.3
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Technology & Engineering, Business & Economics

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Serious Skills Ser.: Advanced Web Metrics with Google Analytics by Brian Clifton (2008, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Advanced Web Metrics with Google Analytics by Clifton, Brian

item 2 Advanced Web Metrics with Google Analytics Paperback Brian Clifto

item 3 Advanced Web Metrics with Google Analytics Paperback Brian Clifto

item 4 Advanced Web Metrics with Google Analytics by Clifton, Brian

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