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Introduction to E-Commerce with E-Commerce PowerWeb by Bernard J. Jaworski, Jeffrey F. Rayport and Breakaway Solutions Inc. Staff (2003, Hardcover, Revised edition)

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Product Information

Offering an introduction to e-commerce, this text focuses on the strategy parts of e-commerce first and technology second. It is suitable for faculty who teach marketing, management, strategy and entrepreneurship as the core discipline. It includes a variety of examples, case studies, and explanations culled from practice.

Product Identifiers

Publisher
Glencoe/McGraw-Hill
ISBN-10
0072865253
ISBN-13
9780072865257
eBay Product ID (ePID)
2501674

Product Key Features

Author
Breakaway Solutions Inc. Staff, Bernard J. Jaworski, Jeffrey F. Rayport
Publication Name
Introduction to E-Commerce with E-Commerce Powerweb
Format
Hardcover
Language
English
Features
Revised
Publication Year
2003
Type
Textbook
Number of Pages
512 Pages

Dimensions

Item Length
10.1in
Item Height
0.9in
Item Width
8.3in
Item Weight
38.4 Oz

Additional Product Features

Lc Classification Number
Hf5548.32.R393 2004
Grade from
Sixth Grade
Grade to
Twelfth Grade
Edition Description
Revised Edition
Edition Number
2
Table of Content
1 A Framework for E-Commerce Part I: The Basic Technology of the Internet and the Web 2 Basic Technology of the Web and E-Commerce Businesses Part II: Strategy Formulation for New Economy Firms 3 Framing Market Opportunity 4 Business Models 5 Customer Interface 6 Market Communications and Branding 7 Strategy Implementation 8 Metrics Part III: Technology Infrastructure 9 Website Development Process 10 Website Architecture Part IV: Capital Infrastructure 11 Human and Financial Capital Part V: Media Infrastructure 12 Media Convergence Part VI: Public Policy and Structure 13 Public Policy: Regulation
Copyright Date
2004
Target Audience
College Audience
Topic
E-Commerce / General (See Also Computers / Electronic Commerce)
Dewey Decimal
658.872
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics

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Introduction to E-Commerce with E-Commerce PowerWeb by Bernard J. Jaworski, Jeffrey F. Rayport and Breakaway Solutions Inc. Staff (2003, Hardcover, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

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