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E-Mail Marketing For Dummies - paperback, Arnold, 0470190876, new - Picture 1 of 1

E-Mail Marketing for Dummies by John Arnold (2007, Perfect)

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ISBN: 0470190876. Publisher: For Dummies. Author: Arnold. Condition: New.

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Product Information

E-mail seems like a terrific marketing tool -- until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You'll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your "open" rate and find out who's actually opening your e-mails Use e-mail to improve search engine optimization And if you're not a bona fide, pocket-protector-carrying geek, this book is perfect. It's written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470190876
ISBN-13
9780470190876
eBay Product ID (ePID)
61331130

Product Key Features

Book Title
E-Mail Marketing for Dummies
Author
John Arnold
Format
Perfect
Language
English
Topic
E-Commerce / Internet Marketing, System Administration / Email Administration
Publication Year
2007
Genre
Computers, Business & Economics
Number of Pages
360 Pages

Dimensions

Item Length
9.3in
Item Height
0.8in
Item Width
7.5in
Item Weight
19.2 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265
Table of Content
Introduction. Part I: Getting Started with E-Mail Marketing. Chapter 1: Adding E-Mail to a Successful Marketing Mix. Chapter 2: Maximizing Revenue with E-Mail. Chapter 3: Becoming a Trusted Sender. Part II: Mapping Out an E-Mail Marketing Strategy. Chapter 4: Developing Objectives. Chapter 5: Building a Quality E-Mail List. Part III: Constructing an Effective Marketing E-Mail. Chapter 6: Designing Your E-Mails. Chapter 7: Creating From and Subject Lines That Get Noticed. Chapter 8: Including Text in Your E-Mails. Chapter 9: Including Images in Your E-Mails. Chapter 10: Making Your E-Mail Content Valuable. Part IV: Delivering and Tracking Your E-Mails. Chapter 11: Tracking Your E-Mail Campaign Results. Chapter 12: Maximizing E-Mail Deliverability. Chapter 13: Capitalizing on Clicks and Other Responses. Part V: The Part of Tens. Chapter 14: Top Ten Worst E-Mail Content Blunders. Chapter 15: Ten E-Mail Marketing Resources. Appendix A: HTML Primer. Appendix B: A Sample E-Mail Portfolio. Index.
Copyright Date
2008
Dewey Decimal
658.872
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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4 out of 5 stars
by dasvassenJul 22, 2010
Great Email Campaign Guide
Great tips and guidelines for effective email marketing. Highly recommended for those who want to get started with these campaigns.

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