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Customer Relationship Management in Electronic Markets by David Bejou and Gopalkrishnan R. Iyer (2004, Hardcover)

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Product Information

Discover an important tool in the development of new marketing strategies for satisfying online customers Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help you attract and keep the customers who will be the most profitable for your business. Despite many predictions that electronic marketing would create high profits for lower costs, many businesses have been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and techniques around which to organize your company's electronic marketing plans. It shows you how to calculate trends, predict customer loss and gain, and prevent dissolution through analysis of the customer's ever-changing needs. This volume also utilizes examples of real successful companies that have used the Internet to the fullest extent, like Staples, Dell, and Amazon.com. Customer Relationship Management in Electronic Markets is an excellent resource for individuals engaged in any aspect of business relationships, from customer service managers, consultants and corporate trainers in marketing, to owners of major corporations, online businesses and entrepreneurs, and students in the field. Specifically, you will gain information on the following: business-to-business (B2B) and business-to-customer (B2C) exchanges--similarities, differences, and how the Internet has changed these relationships the prospects of the Internet for marketing and customer relationships--predictions, positive effects, and negative effects from its inception to today how to develop and maintain a loyal customer base via the Internet improving B2B exchanges and business buyer relationship management through seamless Internet integration how to create a Web site that satisfies loyal customers and draws in new customers Featuring several charts, tables, and graphs, this guide provides effective measures that you can institute to ensure your company's longevity. Customer Relationship Management in Electronic Markets will help you create marketing strategies that will successfully meet the needs of your customers and enhance your business reputation.

Product Identifiers

Publisher
Routledge
ISBN-10
0789019442
ISBN-13
9780789019448
eBay Product ID (ePID)
102897378

Product Key Features

Author
Gopalkrishnan R. Iyer, David Bejou
Publication Name
Customer Relationship Management in Electronic Markets
Format
Hardcover
Language
English
Publication Year
2004
Type
Textbook
Number of Pages
130 Pages

Dimensions

Item Length
8.9in
Item Height
0.6in
Item Width
6.1in
Item Weight
13.6 Oz

Additional Product Features

Lc Classification Number
Hf5415.5.C843 2004
Table of Content
Preface Customer Relationship Management in Electronic Markets Building Consumer Relationships Electronically The Survival of Internet-Based B2B Exchanges: The Critical Role of Relationships Business Buyer Relationship Management Through Seamless Internet Integration Emergent Internet Technology Applications for Relationship Marketing: A Customer-Centered View Index Reference Notes Included
Copyright Date
2004
Target Audience
College Audience
Topic
Customer Relations, Internet / General, General, E-Commerce / General (See Also Computers / Electronic Commerce)
Lccn
2003-026667
Dewey Decimal
658.8/12/02854678
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Business & Economics

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Customer Relationship Management in Electronic Markets by David Bejou and Gopalkrishnan R. Iyer (2004, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

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