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Serious Skills Ser.: Web Analytics : An Hour a Day by Avinash Kaushik (2007, CD-ROM / Trade Paperback)

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Serious Skills Ser.: Web Analytics : An Hour a Day by Avinash Kaushik (2007,....

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Product Information

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470130652
ISBN-13
9780470130650
eBay Product ID (ePID)
57220079

Product Key Features

Author
Avinash Kaushik
Publication Name
Web Analytics : an Hour a Day
Format
CD-ROM / Trade Paperback
Language
English
Publication Year
2007
Series
Serious Skills Ser.
Type
Textbook
Number of Pages
480 Pages

Dimensions

Item Length
9.2in
Item Height
0.9in
Item Width
7.3in
Item Weight
0 Oz

Additional Product Features

Lc Classification Number
Za4235.K38 2007
Table of Content
Foreword. Introduction. Chapter 1 Web Analytics-Present and Future. A Brief History of Web Analytics. Current Landscape and Challenges. Traditional Web Analytics Is Dead. What Web Analytics Should Be. Chapter 2 Data Collection-Importance and Options. Understanding the Data Landscape. Clickstream Data. Outcomes Data. Research Data. Competitive Data. Chapter 3 Overview of Qualitative Analysis. The Essence of Customer Centricity. Lab Usability Testing. Heuristic Evaluations. Site Visits (Follow-Me-Home Studies). Surveys (Questionnaires). Summary. Chapter 4 Critical Components of a Successful Web Analytics Strategy? Focus on Customer Centricity. Solve for Business Questions. Follow the 10/90 Rule. Hire Great Web Analysts. Identify Optimal Organizational Structure and Responsibilities. Chapter 5 Web Analytics Fundamentals. Capturing Data: Web Logs or JavaScript tags? Selecting Your Optimal Web Analytics Tool. Understanding Clickstream Data Quality. Implementing Best Practices. Apply the "Three Layers of So What" Test. Chapter 6 Month 1: Diving Deep into Core Web Analytics Concepts. Week 1: Preparing to Understand the Basics. Week 2: Revisiting Foundational Metrics. Week 3: Understanding Standard Reports. Week 4: Using Website Content Quality and Navigation Reports. Chapter 7 Month 2: Jump-Start Your Web Data Analysis. Prerequisites and Framing. Week 1: Creating Foundational Reports. E-commerce Website Jump-Start Guide. Support Website Jump-Start Guide. Blog Measurement Jump-Start Guide. Week 4: Reflections and Wrap-Up. Chapter 8 Month 3: Search Analytics-Internal Search, SEO, and PPC. Week 1: Performing Internal Site Search Analytics. Week 2: Beginning Search Engine Optimization. Week 3: Measuring SEO Efforts. Week 4: Analyzing Pay per Click Effectiveness. Chapter 9 Month 4: Measuring Email and Multichannel Marketing. Week 1: Email Marketing Fundamentals and a Bit More. Week 2: Email Marketing-Advanced Tracking. Weeks 3 and 4: Multichannel Marketing, Tracking, and Analysis. Chapter 10 Month 5:Website Experimentation and Testing-Shifting the Power to Customers and Achieving Significant Outcomes. Weeks 1 and 2: Why Test and What Are Your Options? Week 3: What to Test-Specific Options and Ideas. Week 4: Build a Great Experimentation and Testing Program. Chapter 11 Month 6: Three Secrets Behind Making Web Analytics Actionable. Week 1: Leveraging Benchmarks and Goals in Driving Action. Week 2: Creating High Impact Executive Dashboards. Week 3: Using Best Practices for Creating Effective Dashboard Programs. Week 4: Applying Six Sigma or Process Excellence to Web Analytics. Chapter 12 Month 7: Competitive Intelligence and Web 2.0 Analytics. Competitive Intelligence Analytics. Web 2.0 Analytics. Chapter 13 Month 8 and Beyond: Shattering the Myths of Web Analytics. Path Analysis: What Is It Good For? Absolutely Nothing. Conversion Rate: An Unworthy Obsession. Perfection: Perfection Is Dead, Long Live Perfection. Real-Time Data: It's Not Really Relevant, and It's Expensive to Boot. Standard KPIs: Less Relevant Than You Think. Chapter 14 Advanced Analytics Concepts-Turbocharge Your Web Analytics. Unlock the Power of Statistical Significance. Use the Amazing Power of Segmentation. Make Your Analysis and Reports "Connectable". Use Conversion Rate Best Practices. Elevate Your Search Engine Marketing/Pay Per C
Copyright Date
2007
Topic
Internet / General, Web / Design
Lccn
2008-272725
Dewey Decimal
025.04
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Genre
Computers

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Serious Skills Ser.: Web Analytics : An Hour a Day by Avinash Kaushik (2007, CD-ROM / Trade Paperback)

About this product

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Product Key Features

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item 1 Web Analytics: An Hour a Day - paperback, 0470130652, Avinash Kaushik

item 2 Web Analytics: An Hour a Day - paperback, 0470130652, Avinash Kaushik

item 3 Web Analytics: An Hour a Day - paperback, 0470130652, Avinash Kaushik

item 4 Web Analytics: An Hour a Day - Paperback By Kaushik, Avinash - VERY GOOD

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item 7 Web Analytics: An Hour a Day [With CDROM] by Kaushik, Avinash

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PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

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