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Trump University Marketing 101 : How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them by Don Sexton (2006, Hardcover)

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About this product

Product Information

Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today's entrepreneurs and business owners stay on top of what's happening in marketing? How can they find the best new ideas and avoid those tactics that don't work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions-the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.(R), a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School's Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times , Business Week , and Beijing's China Economic Daily .

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471916900
ISBN-13
9780471916901
eBay Product ID (ePID)
50872846

Product Key Features

Book Title
Trump University Marketing 101 : How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them
Author
DON Sexton
Format
Hardcover
Language
English
Topic
Marketing / General
Publication Year
2006
Genre
Business & Economics
Number of Pages
336 Pages

Dimensions

Item Length
9.2in
Item Height
1.2in
Item Width
6.4in
Item Weight
18.6 Oz

Additional Product Features

Lc Classification Number
Hf5415
Reviews
"...contains practical business tips...straightforward, matter-of-fact tone when explaining ideas and tactics with step-by-step instructions that are easy to grasp..." ( Business Traveller , October 2006)
Table of Content
Foreword by Donald Trump.Acknowledgments.PART I: HOW TO BUILD A POWERFUL MAKETING STRATEGY.Chapter 1. Trump on Marketing by Donald Trump.Chapter 2. What is Marketing?Chapter 3. Building a Marketing Strategy.Chapter 4. Understanding Your Customers.Chapter 5. Measuring and Managing Your Perceived Value.Chapter 6. Understanding Your Competitors.Chapter 7. Understanding Your Organization's Capabilities.Chapter 8. Understanding Your Overall Competitive Environment.Chapter 9. Identifying Your Possible Markets.Chapter 10. Selecting Your Key Target Market.Chapter 11. Possibly the Most Important Chapter in This Book: Positioning Your Product or Service.PART II: IMPROVING YOUR MARKETING STRATEGY.Chapter 12. Creating Your Most Valuable Asset: Your Brand.Chapter 13. Developing Your Growth Plan.Chapter 14. Determining Your Focus for Growth.Chapter 15. Increasing Your Customer Satisfaction.PART III: IMPLEMENTING YOUR STRATEGY.Chapter 16. Product/Service Design.Chapter 17. Integrating Customer Communications.Chapter 18. Advertising.Chapter 19. Identifiers.Chapter 20. Sales Promotion.Chapter 21. Personal Selling.Chapter 22. Public Relations.Chapter 23. Internet Marketing.Chapter 24. Pricing.Chapter 25. Guerrilla Marketing.PART IV: UNDERSTANDING THE NUMBERS.Chapter 26. Financial Analysis for Smart Marketing Decisions.Chapter 27. Conducting Marketing Research.Chapter 28. Forecasting.PART V: MAKING SURE YOUR MARKETING STRATEGY SUCCEEDS.Chapter 29. The Marketing Plan.Notes.About the Author.Index.
Copyright Date
2006
Lccn
2006-298276
Dewey Decimal
658.8
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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5 out of 5 stars
by jpmorgancibJul 23, 2019
Great book!
This book changed my life and will change yours too. The concepts covered in this essential textbook for the trump university student are key to succeeding in business.
Verified purchase: Yes | Condition: Pre-owned
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by 6_ztIEq0SV-@Del...Aug 17, 2010
excellent
I bought this book two weeks ago, and the services are very good and makes me comfortable. And I think this owner is very responsible and considerate. I like this book very much not only it's cheap but also it's worthy of its value.

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