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The Fall of Advertising and the Rise of PR by Laura Ries and Al Ries (2004, Trade Paperback)

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Format: Paperback or Softback. Publication Date: 5/11/2004.

About this product

Product Information

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

Product Identifiers

Publisher
HarperCollins
ISBN-10
0060081996
ISBN-13
9780060081997
eBay Product ID (ePID)
4513377

Product Key Features

Author
Al Ries, Laura Ries
Format
Trade Paperback
Language
English
Topic
Consumer Guides, Public Relations, General, Advertising & Promotion
Publication Year
2004
Type
Not Available
Genre
Business & Economics, Référence
Number of Pages
320 Pages

Dimensions

Item Length
8.3in
Item Height
0.8in
Item Width
6in
Item Weight
9.8 Oz

Additional Product Features

Lc Classification Number
Hd59
Reviews
The Rieses don't expect brand advertising to go away, but argue that it should be reserved for promoting mature brands -- Harvard Business Review "The book makes a plausible case in an engaging, example-rich style." -- Harvard Business Review, The Rieses don't expect brand advertising to go away, but argue that it should be reserved for promoting mature brands
Publication Name
Fall of Advertising and the Rise of PR
Copyright Date
2004
Dewey Decimal
659
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes

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item 1 The Fall of Advertising and the Rise of PR - Paperback By Ries, Al - GOOD
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item 2 The Fall of Advertising and the Rise of PR ,
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item 3 The Fall of Advertising and the Rise of PR - 0060081996, paperback, Al Ries
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item 4 The Fall of Advertising and the Rise of PR by Al Ries; Laura Ries
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item 5 The Fall of Advertising and the Rise of PR Paperback Laura, Ries,
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item 6 The Fall of Advertising and the Rise of PR, Ries, Laura
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The Fall of Advertising and the Rise of PR by Laura Ries and Al Ries (2004, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Fall of Advertising and the Rise of PR - Paperback By Ries, Al - GOOD

item 2 The Fall of Advertising and the Rise of PR ,

item 3 The Fall of Advertising and the Rise of PR - 0060081996, paperback, Al Ries

item 4 The Fall of Advertising and the Rise of PR by Al Ries; Laura Ries

item 5 The Fall of Advertising and the Rise of PR Paperback Laura, Ries,

item 6 The Fall of Advertising and the Rise of PR, Ries, Laura

item 7 The Fall of Advertising and the Rise of PR , Ries, Al

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