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Social Media Marketing : A Strategic Approach by Donald I. Barker, Melissa Barker, Nicholas F. Bormann and Debra Zahay (2016, Trade Paperback, Revised edition)

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About this product

Product Information

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of todays best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1305502752
ISBN-13
9781305502758
eBay Product ID (ePID)
219750798

Product Key Features

Author
Donald I. Barker, Debra Zahay, Nicholas F. Bormann, Melissa Barker
Format
Trade Paperback
Language
English
Features
Revised
Topic
Marketing / General, Web / Social Media, E-Commerce / Internet Marketing, General
Publication Year
2016
Type
Textbook
Genre
Computers, Business & Economics
Number of Pages
400 Pages

Dimensions

Item Length
10.9in
Item Height
0.6in
Item Width
8.5in
Item Weight
27.3 Oz

Additional Product Features

Lc Classification Number
Hf6146.I58
Edition Description
Revised Edition
Edition Number
2
Publication Name
Social Media Marketing : a Strategic Approach
Table of Content
1. The Role and Importance of SMM.2. Goals and Strategies.3. Identifying Target Audiences.4. Rules of Engagement for Social Media Marketing.5. Social Media Platforms and Social Networking Sites.6. Micro blogging.7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars.8. Video Marketing.9. Marketing on Photo Sharing Sites.10. Social bookmarking and news aggregation, collaboration.11. Content Marketing: Publishing Articles, White Papers, and E-books.12. Mobile Marketing on Social Networks.13. Social Media Monitoring.14. Tools for Managing the SMM Effort.15. SMM Plan.Appendix: Sample SMM Plan XYZ Coffee.
Copyright Date
2017
Lccn
2015-960964
Dewey Decimal
658.8/72
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes

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