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Advanced Web Metrics with Google Analytics by Brian Clifton (2012, Trade Paperback)

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Advanced Web Metrics With Google Analytics, Paperback by Clifton, Brian, ISBN 1118168445, ISBN-13 9781118168448, Brand New, Free shipping in the US A guide to using Google Analytics to analyze the success of a Web site covers such topics as configuration, e-commerce tracking, labeling visitors, setting objects and key results, identifying poorly performing pages, and tracking offline marketing.

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Master Google Analytics with This Complete Guide Covering the very latest version of Google Analytics (GA), the third edition of this bestseller features more ROIbuilding tips and techniques than ever. Want to become proficient using all of Google Analytics' powerful capabilities and reports? Measure the performance of your campaigns in real time? Discover the best way to track social and mobile visitors? Evaluate the impact of multichannel marketing? You'll find all this and more in this complete practitioner's guide. Learn how to use GA's new features, why to use them, and how to apply everything Google Analytics has to offer to improve your website, your brand, and your bottom line. Become quickly productive with the new user interface and exciting new tools such as MultiChannel Funnels Discover new capabilities, such as how to track mobile and social media visitors to your site and track embedded video usage Learn super workarounds and advanced techniques and tactics you can put to use immediately Follow best practices and learn from compelling, realworld examples Optimize your search engine marketing, monetize a nonecommerce site, and track offline marketing as well as online Integrate Google Analytics data with thirdparty systems and applications, including your CRM system It would be a clich&É to say Brian Clifton knows Google Analytics like the back of his hand. But he does. So if there is only one book you can buy on Google Analytics . . . buy this book and you'll be on your way to being an analysis ninja!" Avinash Kaushik , author of Web Analytics 2.0 and Digital Marketing Evangelist, Google A mustread if you're playing in the big leagues." Chris Sherman , Executive Editor, Search Engine Land A great practitioners resource that not only covers the technical details for a best practice setup, but also ties it back to the business objectives." Sara Andersson , Founder of Search Integration AB and Chairperson, Search Engine Marketing Professional Organization (SEMP), Scandinavia With a good mix of concepts, examples and howto's, the book structure and writing style will please both marketers and technically inclined analysts, and even help reconcile both universes." St&Éphane Hamel , Director of Strategic Services, Cardinal Path

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118168445
ISBN-13
9781118168448
eBay Product ID (ePID)
109107903

Product Key Features

Author
Brian Clifton
Publication Name
Advanced Web Metrics with Google Analytics
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
608 Pages

Dimensions

Item Length
9.3in
Item Height
1.2in
Item Width
7.4in
Item Weight
28.5 Oz

Additional Product Features

Lc Classification Number
Tk5105.885.G66c55
Edition Number
3
Copyright Date
2012
Topic
Internet / General, Web / Search Engines, Databases / Data Mining
Lccn
2011-946306
Dewey Decimal
006.3
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Genre
Computers

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item 1 Advanced Web Metrics with Google Analytics- Brian Clifton, 1118168445, paperback
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item 2 Advanced Web Metrics with Google Analytics - Paperback - ACCEPTABLE
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item 3 Advanced Web Metrics with Google Analytics by Clifton, Brian
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5 out of 5 stars
by jafr-4558Jul 07, 2022
Great value
The most comprehensive yet easy to understand how-to books on Google Analytics.
Verified purchase: Yes | Condition: Pre-owned

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