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Essentials of Health Care Marketing by Eric N. Berkowitz (2010, Trade Paperback, Revised edition)

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ESSENTIALS OF HEALTH CARE MARKETING By Eric N. Berkowitz **BRAND NEW**.

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The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. The text is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Key features: - Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more. - Covers fundamental topics such as market research, strategy, and the strategic marketing process. - Chapters include learning objectives, key terms, and chapter problems for discussion. - Accompanied by downloadable Instructor's Manual and PowerPoint slides to facilitate course instruction.

Product Identifiers

Publisher
Jones & Bartlett Learning, LLC
ISBN-10
0763783331
ISBN-13
9780763783334
eBay Product ID (ePID)
102833640

Product Key Features

Author
Eric N. Berkowitz
Publication Name
Essentials of Health Care Marketing
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2010
Type
Textbook
Number of Pages
516 Pages

Dimensions

Item Length
9in
Item Height
1in
Item Width
7in
Item Weight
21 Oz

Additional Product Features

Lc Classification Number
Ra410.56.B46 2011
Edition Description
Revised Edition
Edition Number
3
Table of Content
PartI The Marketing Process Chapter1 The Meaning of Marketing Chapter2 Marketing Strategy Chapter3 The Environment of Marketing Strategy PartII Understanding the Consumer Chapter4 Buyer Behavior Chapter5 Marketing Research Chapter6 Market Segmentation Chapter7 Developing Customer Loyalty PartIII The Marketing Mix Chapter8 Product Strategy Chapter9 Price Chapter10 Distribution Chapter11 Promotion Chapter12 Advertising Chapter13 Sales and Sales Management Chapter14 Controlling and Monitoring AppendixA A Sample Business Planning Manual AppendixB Glossary
Copyright Date
2011
Topic
Administration, Hospital Administration & Care
Lccn
2010-017563
Dewey Decimal
362.1068/8
Dewey Edition
23
Illustrated
Yes
Genre
Medical

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5 out of 5 stars
by altagur_81Aug 16, 2023
Excellent book to understand businesses in healthcare!
This was my textbook for one class when I was studying for my masters in healthcare services… I gave it to someone years back, but discovered I really needs it as a reference. Super great book!
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