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This book is worth it's weight in clicks...... It explains marketing in modern terms. I have spent a fortune learning marketing. I own my own company. Today's society of two people working and time being of the essence has killled traditional marketing techniques. This book help make the transition from door to door knocking and asking for a sale to viewing a site and having clicks instead of clicks. It keeps the focus of the sale being the goal. I reall like this book. Mike Dudek
I am doing domain business and ofcourse view point of customers very importan for me. PPC (pay per click) is one of important things in domaining , and this book has a lot of information about that. You wont regret buying it .!
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