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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation by Calvin Jones and Damian Ryan (2012, Trade Paperback)

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UNDERSTANDING DIGITAL MARKETING: MARKETING STRATEGIES FOR ENGAGING THE DIGITAL GENERATION By Damian Ryan, Calvin Jones **Mint Condition**.

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Product Information

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
0749464275
ISBN-13
9780749464271
eBay Product ID (ePID)
109234889

Product Key Features

Book Title
Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
Author
Damian Ryan, Calvin Jones
Format
Trade Paperback
Language
English
Topic
Marketing / General, Web / Social Media, E-Commerce / Internet Marketing, Strategic Planning, Advertising & Promotion
Publication Year
2012
Genre
Computers, Business & Economics
Number of Pages
304 Pages

Dimensions

Item Length
9.2in
Item Height
0.7in
Item Width
6.1in
Item Weight
16.4 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265.R93 2012
Edition Number
2
Reviews
[P]rovides a simple easy-to-read overview... a great introduction to the subject. ...It is a book that every marketing professional should consider if digital marketing falls within your remit. It would be useful for anyone who is interested in understanding the subject. If you're completely new to most areas of digital marketing, it's a great way of getting your head around the basics and fundamentals. The book will help you build a thorough and effective digital marketing campaign and I would recommend it highly., Praise for the previous edition: "[T]he subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers.... Highly recommended." -Choice From Amazon: "[A]s a brand manager within a larger company, this book added depth to my basic understanding of digital marketing strategy and helped me better understand how it should be integrated into overall marketing strategy and execution. â€¦this is a great book for those looking for an in-depth introduction to digital marketing principles and strategy, or even for those already familiar with digital marketing in their organization who would like to better understand how what they do fits into an overall digital marketing framework." -A. Weber "Easy to read, updated, covers all disciplines." -Philipp Furst Buttler "If in this digital era you wish to keep your library small, then this book is one to get! â€¦Ryan and Jones provide new insights on the evolving landscape that is digital marketing'; they do so in a way that is itself understanding and engaging without recourse to glib superficiality." -Cd Beaumont "â€¦[V]ery well written. â€¦ This book is concise, practical, and very easy to implement into your business now. I recommend this book." -Mark Deo "This is a fantastic reference piece that brings together all the bits and pieces we learned about using the internet as a marketing tool over the past 15 years - explaining mechanics, busting myths - into one place and providing a 'how-to' guide to doing it well. Damian and Calvin deserve a medal; every business that has ever struggled to understand how to use the internet to grow their business should buy this book immediately." -F. McLaughlin, Praise for the previous edition: "[T]he subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers.... Highly recommended." --CHOICE , "This latest edition discusses digital media and how to apply it to business pursuits, from choosing online marketing challenges to building an effective e-mail list, developing on online outreach code of ethics, and more. An excellent 'must have' reference for any business concerned with digital marketing." --Midwest Book Review, The Bookwatch: Business Shelf Praise for the previous edition: "[T]he subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers.... Highly recommended." --CHOICE , Praise for the previous edition: "[T]he subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers.... Highly recommended." -Choice From Amazon reviewers: "[A]s a brand manager within a larger company, this book added depth to my basic understanding of digital marketing strategy and helped me better understand how it should be integrated into overall marketing strategy and execution. â€¦this is a great book for those looking for an in-depth introduction to digital marketing principles and strategy, or even for those already familiar with digital marketing in their organization who would like to better understand how what they do fits into an overall digital marketing framework." -A. Weber "Easy to read, updated, covers all disciplines." -Philipp Furst Buttler "If in this digital era you wish to keep your library small, then this book is one to get! â€¦Ryan and Jones provide new insights on the evolving landscape that is digital marketing'; they do so in a way that is itself understanding and engaging without recourse to glib superficiality." -Cd Beaumont "â€¦[V]ery well written. â€¦ This book is concise, practical, and very easy to implement into your business now. I recommend this book." -Mark Deo "This is a fantastic reference piece that brings together all the bits and pieces we learned about using the internet as a marketing tool over the past 15 years - explaining mechanics, busting myths - into one place and providing a 'how-to' guide to doing it well. Damian and Calvin deserve a medal; every business that has ever struggled to understand how to use the internet to grow their business should buy this book immediately." -F. McLaughlin
Table of Content
Preface Acknowledgments 1. Going digital - the evolution of marketing 2. Strategic thinking 3. Your window to the digital world 4. The search for success 5. Website intelligence and return on investment 6. E-mail marketing 7. Social media and online consumer engagement 8. Online PR and reputation management 9. Affiliate marketing and strategic partnerships 10. Your marketing in your prospect's pocket 11. What's next? Glossary Index
Copyright Date
2012
Target Audience
Trade
Lccn
2011-040583
Dewey Decimal
658.8/72
Dewey Edition
23
Illustrated
Yes

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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation by Calvin Jones and Damian Ryan (2012, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

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item 1 Understanding Digital Marketing: Marketing Strategies for Engaging the...

item 2 Understanding Digital Marketing: Marketing Strategies for Engaging the...

item 3 Understanding Digital Marketing: Marketing Strategies for Engaging the...

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item 7 UNDERSTANDING DIGITAL MARKETING: MARKETING STRATEGIES FOR By Damian Ryan Mint

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