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Multiplatform Publishing Strategy : 60 Digital Publishing Secrets for Making Millions Online (2014, Trade Paperback)

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Multiplatform Publishing Strategy documents a seismic shift of historic proportions in our industry. You may be contemplating your own path into digital publishing and feeling a bit like Dorothy stepping over the threshold into Oz But the Mequoda team has carefully organized what we've learned over the past 10 years in digital publishing - and we've had the privilege of working with some of the biggest publishers in the world. More importantly, however, we often work with independent digital publishers, and they are some of the most innovative publishers on the planet. You may think you're not a big enough company to take advantage of digital publishing. But when you read my book, you'll see that it's the smaller, more nimble, ambitious digital publishing companies that make the most of the Mequoda Method. And you could be next. After all, technology has made the tools you need more affordable than ever before, and smaller size is to your advantage for the first time in history. Meanwhile, the mega-publishers are stumbling along as rapidly as they can, afraid they'll be left behind. In short, don't sit out the digital publishing revolution because you think it's beyond you. Our in-depth case studies reveal the key concepts used successfully by digital publishing companies as diverse as ... The New Yorker From digital archives to audio magazines to a cartoon bank, this venerable publication shows you how to recycle content and monetize everything. We've analyzed the New Yorker's highly successful digital magazine publishing operation to deliver diverse multiplatform publishing ideas for any digital publisher. Business and Legal Resources Most digital publishers don't have the resources of the New Yorker. That's why BLR is an important role model for niche publishers: It's all about repurposing your content across multiple platforms and media to satisfy a growing number of customers. Harvard Health Publications This case study demonstrates how a digital publisher can pursue a mission as well as revenue to fund it. You'll discover, for example, how to segment your email subscriber list to maximize your reach and impact, and how to cross-sell special reports to newsletter subscribers. Indeed, while much of the publishing industry continues to struggle to harness the power of the Internet, Mequoda has helped a large and diverse range of publishers succeed in ways others can only imagine.

Product Identifiers

Publisher
Mequoda Group, LLC
ISBN-10
0977678741
ISBN-13
9780977678747
eBay Product ID (ePID)
12038892197

Product Key Features

Author
Not Available
Publication Name
Multiplatform Publishing Strategy : 60 Digital Publishing Secrets for Making Millions Online
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook

Additional Product Features

Copyright Date
2014
Target Audience
Scholarly & Professional
Topic
General
Genre
Business & Economics

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Multiplatform Publishing Strategy : 60 Digital Publishing Secrets for Making Millions Online (2014, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

National Electrical Code 2023 by (NFPA) National Fire Protection Association (2022, Trade Paperback)

Save on Textbooks

DSM Desk Reference to the Diagnostic Criteria from DSM-5-TR SPIRAL USA STOCK

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Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American...

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