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Media Skills Ser.: Magazine Production by Jason Whittaker (2016, Trade Paperback, Revised edition,New Edition)

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Magazine Production presents a guide to the practical processes of taking a magazine from initial idea to final product. Magazine Production includes.

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Product Information

Magazine Production presents a guide to the practical processes of taking a magazine from initial idea to final product. This second edition provides important revisions on these production processes by examining the technological and business advancements which have reshaped the magazine industry in the last decade. Brand new chapters document the rise of digital media and identify its impact on magazine creation. They also include new guidance on designing online, tablet and mobile editions, as well as for print. Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. This edition also addresses the move by publishers towards e-commerce, multimedia content and events to promote their brands and sell products. With information on professional bodies such as the Professional Publishers Association, an expert overview of magazine markets and a breakdown of roles within editorial and design departments, this book offers readers practical steps to achieving success in magazine publishing today. Magazine Production includes: - an introduction to the history, markets and audiences of magazines - explanations of the roles of publishers and advertising teams as part of the business of magazines - a comparison between print and new systems of digital circulation, with particular focus on mobile platforms; - guidance on setting up editorial teams, and best practice for producing feature, news and review copy - information on designing and laying out a title for print or digital distribution - legal and ethical issues affecting magazine editors and publishers - a consideration of the future of magazines.

Product Identifiers

Publisher
Routledge
ISBN-10
1138122157
ISBN-13
9781138122154
eBay Product ID (ePID)
224015755

Product Key Features

Author
Jason Whittaker
Publication Name
Magazine Production
Format
Trade Paperback
Language
English
Publication Year
2016
Series
Media Skills Ser.
Type
Textbook
Number of Pages
186 Pages

Dimensions

Item Length
9.3in
Item Height
0.5in
Item Width
6.4in
Item Weight
10.4 Oz

Additional Product Features

Lc Classification Number
Z286.P4w48 2016
Edition Description
Revised Edition,New Edition
Edition Number
2
Reviews
"Magazine Productionoffers an easily digestible explanation of the whole of magazine publishing. It is a solid choice for an undergraduate magazine publishing course, and could be useful as a supplementary reading for an undergraduate media studies course... Because this is the book's second edition, it includes rich and relevant updates on the role of social media, apps, and digital platforms." - Catherine Staub, Drake University, "Magazine Production offers an easily digestible explanation of the whole of magazine publishing. It is a solid choice for an undergraduate magazine publishing course, and could be useful as a supplementary reading for an undergraduate media studies course... Because this is the book's second edition, it includes rich and relevant updates on the role of social media, apps, and digital platforms." - Catherine Staub, Drake University
Table of Content
Introduction 1. Magazines and their markets 2. The Business of Magazines 3. The Digital Revolution 4. Copy and Editorial 5. Designing for Print 6. Designing for Mobile 7. Legal and Ethical Issues Conclusion: The Future of Magazines Glossary Index
Copyright Date
2017
Target Audience
College Audience
Topic
Publishing, Media Studies, General
Lccn
2016-020495
Dewey Decimal
070.5/72
Dewey Edition
22
Illustrated
Yes
Genre
Design, Language Arts & Disciplines, Social Science

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Picture 1 of 1

Media Skills Ser.: Magazine Production by Jason Whittaker (2016, Trade Paperback, Revised edition,New Edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Magazine Production (Media Skills) by Whittaker, Jason Paperback / softback The

item 2 Magazine Production, Paperback by Whittaker, Jason, Like New Used, Free shipp...

item 3 Magazine Production, Paperback by Whittaker, Jason, Brand New, Free shipping ...

item 4 Magazine Production, Paperback by Whittaker, Jason, Brand New, Free shipping ...

item 5 Magazine Production by Jason Whittaker (English) Paperback Book

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PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

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NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

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