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E-Commerce 2015 [11th Edition] - Picture 1 of 1

E-Commerce 2015 by Carol Guercio Traver and Kenneth C. Laudon (2014, Hardcover)

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Product Information

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience--for both instructors and students. Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce. Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133507165
ISBN-13
9780133507164
eBay Product ID (ePID)
208597829

Product Key Features

Author
Kenneth C. Laudon, Carol Guercio Traver
Publication Name
E-Commerce 2015
Format
Hardcover
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
912 Pages

Dimensions

Item Length
10.1in
Item Height
1.4in
Item Width
8.2in
Item Weight
56.8 Oz

Additional Product Features

Lc Classification Number
Hf5548.32.L38 2015
Edition Number
11
Table of Content
The Revolution Is Just Beginning E-commerce Business Models and Concepts E-commerce Infrastructure: The Internet, Web, and Mobile Platform Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps E-commerce Security and Payment Systems E-commerce Marketing and Advertising Concepts Social, Mobile, and Local Marketing Ethical, Social, and Political Issues in E-commerce Online Retailing and Services Online Content and Media Social Networks, Auctions, and Portals B2B E-commerce: Supply Chain Management and Collaborative Commerce
Copyright Date
2015
Target Audience
College Audience
Topic
E-Commerce / General (See Also Computers / Electronic Commerce), Management
Lccn
2015-413038
Dewey Decimal
658.8/72
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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item 1 E-Commerce 2015 (11th Edition) - Hardcover By Laudon, Kenneth C. - VERY GOOD
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item 2 E-Commerce 2015 [11th Edition]
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item 3 E-Commerce: Business, Technology, Society
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item 4 E-Commerce 2015 by Kenneth C. Laudon: Used
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item 5 E-Commerce 2015, Traver, Carol Guercio
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item 6 E-COMMERCE 2015 (11TH EDITION) By Kenneth C. Laudon & Carol Guercio Traver *VG+*
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item 7 E-commerce 2015 : Business, Technology, Society, Hardcover by Kenneth C. Laudon
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5 out of 5 stars
by vikings12sMay 25, 2016
Excellent book for my College Courcework
I absolutely love this book and really helped me on my second year university coursework. This book has it all and it covers everything on setting up your e-commerce presence. From Security measures such as Firewalls, Patches, AV, ID/IPS, SSL/TSL and threats; Phishing, Cyber-attack, DDoS etc to Search Engine Optimization and Mobile Applications, Designing Mobile websites, the use of M-Commerce and many more! Above all this book is from PEARSON / EDEXCEL themselves, which is nice to know because they Create all the BTEC and HND curriculum brought by most Colleges. Highly recommend this book for anyone who is studying E-Commerce and or M-Commerce. It will be the investment you ever made!
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