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Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization by Benji Rabhan (Paperback, 2013)

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"Benji Rabhan is one of the smartest conversion guys I know. It's like Benji has his finger on the pulse of the inner 'lizard brain"of your prospects.". --PERRY MARSHALL, coauthor of Ultimate Guide to Google AdWords.

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Product Information

A holistic approach to conversion rate optimization that encompasses an entire business?online and offline?to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls holistic conversion rate optimization. Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118759677
eBay Product ID (ePID)
184785778

Product Key Features

Author
Benji Rabhan
Publication Name
Convert Every Click: Make more Money Online with Holistic Conversion Rate Optimization
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
236mm
Item Width
154mm
Item Weight
310g

Additional Product Features

Title_Author
Benji Rabhan
Country/Region of Manufacture
United States

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Picture 1 of 1

Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization by Benji Rabhan (Paperback, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

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