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Website Optimization : Speed, Search Engine and Conversion Rate Secrets by Andrew B. King (2008, Trade Paperback, Revised edition)

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About this product

Product Information

This book is a comprehensive guide to the tips,techniques, standards, and methods of websiteoptimization. From increasing site traffic to maximizingleads, from revving up responsiveness to increasingnavigability, from prospect retention to closing moresales, the world of 21st century website optimization isexplored, exemplified and explained. Website Optimizationcombines the disciplines of online marketing and siteperformance tuning to attain the competitive advantagenecessary on today's Web. You'll learn how to improveyour online marketing with effective paid and naturalsearch engine visibility strategies, strengthened leadcreation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increasedsite speed, reduced download footprint, improvedreliability, and improved navigability will worksynergistically with those marketing methods to optimizeyour site's total effectiveness.

Product Identifiers

Publisher
O'reilly Media, Incorporated
ISBN-10
0596515081
ISBN-13
9780596515089
eBay Product ID (ePID)
77939322

Product Key Features

Author
Andrew B. King
Publication Name
Website Optimization : Speed, Search Engine and Conversion Rate Secrets
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2008
Type
Textbook
Number of Pages
398 Pages

Dimensions

Item Length
9.2in
Item Height
1in
Item Width
7in
Item Weight
22.3 Oz

Additional Product Features

Lc Classification Number
Tk5105.888
Edition Description
Revised Edition
Table of Content
Foreword Preface Part I: Search Engine Marketing Optimization Chapter 1: Natural Search Engine Optimization Chapter 2: SEO Case Study: PhillyDentistry.com Chapter 3: Pay-per-Click Optimization Chapter 4: PPC Case Study: BodyGlove.com Chapter 5: Conversion Rate Optimization Part II: Web Performance Optimization Chapter 6: Web Page Optimization Chapter 7: CSS Optimization Chapter 8: Ajax Optimization Chapter 9: Advanced Web Performance Optimization Chapter 10: Website Optimization Metrics Colophon
Copyright Date
2008
Target Audience
Scholarly & Professional
Topic
Web / Design, Web / Search Engines, Software Development & Engineering / Systems Analysis & Design
Dewey Decimal
006.76
Dewey Edition
22
Illustrated
Yes
Genre
Computers

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Most relevant reviews

5 out of 5 stars
by jPObg8UPRa6@Del...Oct 09, 2008
Website Optimization
It’s kind of a catch 22. You can write the best web copy but if your website loads slowly no one will stick around to read it. But how can you make your site stand out, while keeping the loading times reasonable? Fortunately, Website Optimizing shows the average person how they can have full website optimization. Now you don’t have to make a choice. You can have a quick loading website that looks professional and still create great web copy that demands attention. I have to admit, I was pleasantly surprised by Website Optimizing. I expected it to be heavy on optimizing code and graphics. I never really expected this book to discuss web copy. Putting the two types of information together makes perfect sense.

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