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Absolut Book : The Absolut Vodka Advertising Story by Richard W. Lewis (1996,... - Picture 1 of 1

Absolut Book : The Absolut Vodka Advertising Story by Richard W. Lewis (1996, Trade Paperback)

4.52 product ratings

enay-5637 (93)
98.5% positive feedback

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About this product

Product Information

Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads. The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.

Product Identifiers

Publisher
Tuttle Publishing
ISBN-10
1885203292
ISBN-13
9781885203298
eBay Product ID (ePID)
242241

Product Key Features

Book Title
ABSOLUT Book : the ABSOLUT Vodka Advertising Story
Author
Richard w. Lewis
Format
Trade Paperback
Language
English
Topic
Industries / Retailing, Graphic Arts / Advertising, Advertising & Promotion
Publication Year
1996
Genre
Design, Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
11.5in
Item Height
0.7in
Item Width
9in
Item Weight
53.6 Oz

Additional Product Features

Lc Classification Number
Hf6161.L46l48 1996
Reviews
Absolut's advertising is among the most effective, most honored and most imitated in marketing--inspiring some consumers, for instance, to collect the colorful ads like baseball cards--''Absolut Book'' may well appeal to readers beyond the conf|9781885203298|, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-''Absolut Book'' may well appeal to readers beyond the confines of Madison Avenue or martini bars." - the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."- the New York Times, Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-''Absolut Book'' may well appeal to readers beyond the conf|9781885203298|, "Absolut's advertising is among the most effective, most honored and most imitated in marketing--inspiring some consumers, for instance, to collect the colorful ads like baseball cards--''Absolut Book'' may well appeal to readers beyond the confines of Madison Avenue or martini bars." -- the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars." - the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."-the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketinginspiring some consumers, for instance, to collect the colorful ads like baseball cards'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars." the New York Times
Copyright Date
1996
Target Audience
Trade
Lccn
95-053040
Dewey Decimal
659.1/9/64125
Dewey Edition
21
Illustrated
Yes

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item 1 Absolut Book.: The Absolut Vodka Advertising St- paperback, 9781885203298, Lewis
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item 2 Absolut Book: The Absolut Vodka Advertising Story - Paperback - ACCEPTABLE
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4.5

4.5 out of 5 stars based on 2 product ratings

2 product ratings

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Would recommend

Good value

Compelling content

Most relevant reviews

5 out of 5 stars
by claudice7Dec 31, 2006
Perfect title!
Great book! I now know who the guy on the Absolut bottle is. Great story about the purest vodka! I bought it for the great glossy ads that are fun to look at!
4 out of 5 stars
by coleb0812Sep 21, 2011
Experience, and live the greatest advertising campaign ever!
If you really want to experience the greatest advertising campaign Ever You must read this books, it tells you everything from the beginning.

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