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Search Engine Marketing for the Chinese Market by Anita Gerstmayr (2014, Trade Paperback)

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Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, FH O Standort Steyr, course: Marketing & E-Business, language: English, abstract: Globalization has brought new opportunities to developing countries, and within the last few decades, especially the People's Republic of China transformed itself from a developing nation behind the bamboo curtain to one of the most influential nations on the world market. China's online population is growing very fast and counted already more than 560 million users in 2012, with a share of more than 70% of mobile Internet users. The Internet has become an indispensable tool for finding information quickly using a search engine. Therefore, for companies trading in China, their website will undoubtedly be vital in enhancing their public image and increasing sales volumes, and improving this website through search engine marketing (SEM) will be crucial to succeed. Due to huge cultural differences and governmental censorship of the Internet in mainland China, doing online business in this country is definitely different as in the Western world. To find out what is necessary for launching an international company website in China successfully, this paper describes and critically analyses the basic knowledge about China's online users and its online media world as well as search engines available in China and the challenges Chinese internet users face because of The Great Firewall. Aiming to provide key input for effective search engine marketing, this thesis combines theoretical background from various literary sources with the results of the author's online survey and interviews with four online marketing experts, who give an insight into their in-depth know-how of China's online marketing world and to provide advice on effective SEM for China's leading search engine Baidu. Clearly, as this papers shows, practising successful SEO depends on the combi

Product Identifiers

Publisher
GRIN Verlag Gmbh
ISBN-10
3656662983
ISBN-13
9783656662983
eBay Product ID (ePID)
215938920

Product Key Features

Author
Anita Gerstmayr
Publication Name
Search Engine Marketing for the Chinese Market
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
92 Pages

Dimensions

Item Length
8.3in
Item Height
0.2in
Item Width
5.8in
Item Weight
4.7 Oz

Additional Product Features

Target Audience
Trade
Topic
Communication Studies
Illustrated
Yes
Genre
Language Arts & Disciplines

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Search Engine Marketing for the Chinese Market by Anita Gerstmayr (2014, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

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