The item you selected is unavailable, but we found something similar.

Picture 1 of 1

Stock photo

Social Media Marketing in Tourism and Hospitality (2014, Hardcover)

Be the first towrite a review.

MuayThai-Fighting (10465)
98.6% positive feedback

Price:

$64.66

Free shipping

Estimated delivery Thu, May 16 - Thu, May 23

Returns:

30 days returns. Buyer pays for return shipping.

Condition:

Brand New

About this product

Product Information

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the digitization of word of mouth via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues.The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Product Identifiers

Publisher
Springer International Publishing A&G
ISBN-10
3319051814
ISBN-13
9783319051819
eBay Product ID (ePID)
201682678

Product Key Features

Author
Not Available
Publication Name
Social Media Marketing in Tourism and Hospitality
Format
Hardcover
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
Xix, 163 Pages

Dimensions

Item Length
9.3in
Item Width
6.1in
Item Weight
16 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
G154.9-155.8
Reviews
"This is an easy-to-read book that provides a richset of both theoretical background and practical examples on the use and impactof the social media on both the tourism demand and supply. ... The bookconstitutes a very useful reading for researchers-academics, students,professionals and policy makers involved and interested in social mediamarketing." (Marianna Sigala, Information Technology and Tourism, Vol. 15,2015)
Table of Content
1 Information and Communication Technologies (ICTs) in tourism: concepts and developments.- 2 The digitization of word-of-mouth.- 3 Social media impacts on travelers.- 4 Social media impacts on travel suppliers: social media marketing.- 5 Mobile social media marketing in tourism.- 6 Social media metrics and analysis.
Copyright Date
2015
Topic
Marketing / General, Web / Social Media, E-Commerce / Internet Marketing, Industries / Hospitality, Travel & Tourism, Management
Dewey Decimal
338.47910688
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics

All listings for this product

item 1 Social Media Marketing in Tourism and Hospitality (2014, Hardcover)
$64.66
Free shipping
item 2 Social Media Marketing in Tourism and Hospitality
$97.90
+$5.90 shipping
item 3 Social Media Marketing in Tourism and Hospitality by Roberta Minazzi (English) H
$144.90
Free shipping
item 4 Social Media Marketing in Tourism and Hospitality by Roberta Minazzi: New
$144.92
Free shipping

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
5.0 out of 5 stars based on 7 product ratings
$12.20 New
$11.50 Used
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 15 product ratings
$35.70 New
$34.00 Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 14 product ratings
$29.99 New
---- Used
Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)
5.0 out of 5 stars based on 1 product rating
$19.98 New
$10.00 Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$21.00 New
$18.00 Used
Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)
4.9 out of 5 stars based on 8 product ratings
$41.45 New
$38.99 Used
Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)
4.9 out of 5 stars based on 17 product ratings
$18.25 New
$15.86 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new
$32.00
Trending at $42.75
Designing Data-Intensive Applications : The Big Ideas Behind Reliable Brand New
$15.00
Trending at $18.95
International Code Council Ser.: 2021 International Building Code by...
$63.00
Trending at $66.98
International Residential Code for One and Two-Family Dwellings 2021 free ship
$58.00
Trending at $72.83
The Pragmatic Programmer : Your Journey to Mastery 20th Anniversary Edition
$25.00
Trending at $25.95
National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK
$33.90
Trending at $36.40

Shop by category

Picture 1 of 1

Social Media Marketing in Tourism and Hospitality (2014, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Social Media Marketing in Tourism and Hospitality (2014, Hardcover)

item 2 Social Media Marketing in Tourism and Hospitality

item 3 Social Media Marketing in Tourism and Hospitality by Roberta Minazzi (English) H

item 4 Social Media Marketing in Tourism and Hospitality by Roberta Minazzi: New

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new

Designing Data-Intensive Applications : The Big Ideas Behind Reliable Brand New

International Code Council Ser.: 2021 International Building Code by...

International Residential Code for One and Two-Family Dwellings 2021 free ship

The Pragmatic Programmer : Your Journey to Mastery 20th Anniversary Edition

National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK

You may also like

Tourism Study Hardcovers Prep

Marketing Hardcover Textbooks

Social Activists Hardcover Nonfiction Books

Social Situations Hardcover Nonfiction Books

Social Sciences Hardcover Nonfiction Books

Marketing Nonfiction Hardcovers Books