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U. S. International Exhibitions During the Cold War : Winning Hearts and Minds Through Cultural Diplomacy by Andrew James Wulf (2015, Hardcover)

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The investigation of these exhibitions enhances the understanding of a significant chapter of. interest in verisimilitude?.

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Although cultural diplomacy has become an increasingly fashionable term embraced by academics, foreign-service personnel, and private sector commercial and cultural interests, the very practice of this idea remains conspicuously challenging to define. This book takes on this problem, advancing a new understanding of cultural diplomacy that results from a historical investigation of a single area of government and private sector partnership, and what became in the mid-twentieth century the most prominent manifestation of this alliance-the cultural exhibitions sent abroad to "tell America's story" with the goal of "winning hearts and minds." To illustrate this point, selected exhibitions and the intentions of the policymakers who proposed them are interrogated for the first time beside archival documentation, writings from the history of design, advertising, science, as well as art historical and museum studies theories that address various aspects of the history of collecting and display, all of which explore the reality of how these exhibitions were conceived and prepared for foreign audiences. Most importantly, personal interviews with the designers and government representatives responsible for the ultimate appearance of these events upturn preconceived notions of how these events came to be. Seventy-five photographs from the exhibits make this history come alive. Through this discussion these questions are answered: What was America showing of itself through these exhibitions? And, more urgently, what do these exhibitions tell us about U.S. interest in verisimilitude? This investigation spans the crucial years of American exhibitions abroad (1955-1975), beginning with the formation of an official system of exhibiting American commercial wares and political ideas at trade fairs, through official exchanges with the U.S.S.R., to pavilions at world's fairs, and finally to museum exhibitions that signaled a return to the display of founding American values. They are thus complex ideological symbols in which concepts of national identity, globalization, technology, consumerism, design, and image management both coincided and clashed. The investigation of these exhibitions enhances the understanding of a significant chapter of U.S. cultural diplomacy at the height of the Cold War and how America constantly reimagined itself.

Product Identifiers

Publisher
Rowman & Littlefield Publishers, Incorporated
ISBN-10
1442246421
ISBN-13
9781442246423
eBay Product ID (ePID)
204334520

Product Key Features

Author
Andrew James Wulf
Publication Name
U. S. International Exhibitions During the Cold War : Winning Hearts and Minds Through Cultural Diplomacy
Format
Hardcover
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
356 Pages

Dimensions

Item Length
9in
Item Width
6in
Item Weight
0 Oz

Additional Product Features

Lc Classification Number
E744.5.w+
Reviews
Meticulously researched and elegantly written, Andrew Wulf's remarkable book deftly reveals the heart of the U.S. government's approach to the Cold War and its attitude to its own identity through the history of its international exhibitions. Wulf's work takes its place on the short shelf of essential texts on the history of U.S. public diplomacy or for that matter any nation's self-representation overseas., Andrew Wulf gives us a first-rate study of American cultural and public diplomacy during the Cold War. Not incidentally, it is a marvelous study of international exhibitions and world's fairs as mirrors of Cold War America., Andrew Wulf gives us a first-rate study of American cultural and public diplomacy during the Cold War. Not incidentally, it is a marvelous study of international exhibitions and world's fairs as mirrors of Cold War America.
Table of Content
Introduction Chapter 1: From Megafauna to Megashows to the MoMA: A Historical Overview of U.S. Cultural Exhibitions Abroad Chapter 2: Confusion Makes Its Masterpiece: U.S. Participation in 1950s Trade Fairs Chapter 3: A "Carefully Planned Bombardment:" The American National Exhibition in Moscow, 1959 Chapter 4: Of Pleasure Domes and Moon Rocks: The U.S. at the Montreal and Osaka Expos, 1965-1970 Chapter 5: The Unfinished Reality of Our Revolutionary Experiment: The World of Franklin and Jefferson, 1971-1977 Conclusion Bibliography
Copyright Date
2015
Target Audience
Scholarly & Professional
Topic
Museum Administration & Museology, International Relations / General
Lccn
2014-038956
Dewey Decimal
327.73009/04
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics, Political Science

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U. S. International Exhibitions During the Cold War : Winning Hearts and Minds Through Cultural Diplomacy by Andrew James Wulf (2015, Hardcover)

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Product Identifiers

Product Key Features

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item 1 U.S. International Exhibitions During the Cold War : Winning Hearts and Minds...

item 2 U.S. International Exhibitions During the Cold War : Winning Hearts and Minds...

item 3 U.S. International Exhibitions during the Cold War: Winning Hearts and Minds

item 4 Andrew James Wu U.S. International Exhibitions during the (Hardback) (UK IMPORT)

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Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

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Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

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