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An Approach for Examining the Third-Person Effect Hypothesis by Irkwon Jeong (2009, Trade Paperback)

About this product

About this product

Product Information

This book is based on the theoretical framework that third-person perceptions are largely influenced by motivational components and cognitive ability, which vary by perceivers (the self-based approach) and comparison targets (the other-based approach), and the relationship between them (the self-other relationship-based approach). Specifically, this book examines how third-person perception differs by comparison targets, called the other-based approach, when a specific group is exclusively relevant or irrelevant to a particular media message. The findings summarized this book have important implications for future studies about the relationship between the perceptual components and behavioral components of the third-person effect. In conclusion, communication researchers should account for the variance of the third-person perception by the comparison target when they predict which behavior to examine as a measurement of the behavior third-person effect.

Product Identifiers

Publisher
AV Akademikerverlag Gmbh & Co. KG
ISBN-10
3639160878
ISBN-13
9783639160871
eBay Product ID (ePID)
77361994

Product Key Features

Book Title
Approach for Examining the Third-Person Effect Hypothesis
Author
Irkwon Jeong
Format
Trade Paperback
Language
English
Topic
Epistemology, Media Studies, General
Publication Year
2009
Genre
Psychology, Social Science, Philosophy
Number of Pages
168 Pages

Dimensions

Item Length
9in
Item Height
0.4in
Item Width
6in
Item Weight
9.1 Oz

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