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Mobile Marketing for Dummies by John Arnold and Michael Becker (2010, Trade Paperback)

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Product Information

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470616687
ISBN-13
9780470616680
eBay Product ID (ePID)
81860190

Product Key Features

Book Title
Mobile Marketing for Dummies
Author
John Arnold, Michael Becker
Format
Trade Paperback
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing, Telecommunications, Marketing / Telemarketing
Publication Year
2010
Genre
Technology & Engineering, Business & Economics
Number of Pages
384 Pages

Dimensions

Item Length
9.3in
Item Height
0.8in
Item Width
7.4in
Item Weight
20.5 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265
Copyright Date
2010
Dewey Decimal
658.87202854678
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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item 1 Mobile Marketing For Dummies
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item 2 Mobile Marketing for Dummies Paperback John, Becker, Michael Arno
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item 3 Mobile Marketing for Dummies Paperback John, Becker, Michael Arno
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item 4 Mobile Marketing for Dummies by Becker, Michael; Arnold, John
$7.02
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Picture 1 of 1

Mobile Marketing for Dummies by John Arnold and Michael Becker (2010, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Mobile Marketing For Dummies

item 2 Mobile Marketing for Dummies Paperback John, Becker, Michael Arno

item 3 Mobile Marketing for Dummies Paperback John, Becker, Michael Arno

item 4 Mobile Marketing for Dummies by Becker, Michael; Arnold, John

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The Women : A Novel by Kristin Hannah (2024, Hardcover)

Outlive Gifford Bil (2023,Paperback)

Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)

For Love of Country : Leave the Democrat Party Behind by Tulsi Gabbard (2024, Hardcover)

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A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set

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