Table of Content
Introduction 1 Book I: The Social Media Mix 9 Chapter 1: Making the Business Case for Social Media 11 Chapter 2: Tallying the Bottom Line 37 Chapter 3: Plotting Your Social Media Marketing Strategy 59 Chapter 4: Managing Your Cybersocial Campaign 83 Book II: Cybersocial Tools 107 Chapter 1: Discovering Helpful Tech Tools 109 Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143 Chapter 3: Using Social Bookmarks, News, and Share Buttons 197 Book III: Blogs, Podcasts, and Video 221 Chapter 1: Growing Your Brand 223 Chapter 2: Building Your Blog 239 Chapter 3: Using Podcasts or Video in Your Content 259 Chapter 4: Sharing Images 273 Book IV: Twitter 281 Chapter 1: Using Twitter as a Marketing Tool 283 Chapter 2: Using Twitter as a Networking Tool 295 Chapter 3: Finding the Right Twitter Tools 309 Chapter 4: Supplementing Online Marketing Tools with Twitter 317 Chapter 5: Hosting Twitter Chats 325 Book V: Facebook 335 Chapter 1: Using Facebook as a Marketing Tool 337 Chapter 2: Creating and Sharing Content on Facebook 353 Chapter 3: Gaining Insights about Your Facebook Community 377 Chapter 4: Finding the Facebook Sweet Spot 383 Book VI: Google+ 389 Chapter 1: Leaping into Google+ 391 Chapter 2: Socializing in Circles 409 Chapter 3: Building Community through Pluses, Shares, and Comments 419 Chapter 4: Hanging with Your Google+ Community 433 Book VII: Pinterest 445 Chapter 1: Pinning Down Pinterest 447 Chapter 2: Marketing with Pinterest 477 Chapter 3: Driving Sales with Pinterest 495 Book VIII: Other Social Media Marketing Sites 503 Chapter 1: Weighing the Business Benefits of Minor Social Sites 505 Chapter 2: Linking Up for B2B Success 517 Chapter 3: Maximizing Stratified Social Communities 537 Chapter 4: Geomarketing Services 557 Chapter 5: Attracting Customers with Daily Deal Coupons 573 Chapter 6: Social Gaming 589 Chapter 7: Making Social Media Mobile 597 Chapter 8: Multiplying Your Impact 615 Book IX: Measuring Results; Building on Success 647 Chapter 1: Delving into Data 649 Chapter 2: Analyzing Content-Sharing Metrics 669 Chapter 3: Analyzing Twitter Metrics 681 Chapter 4: Analyzing Facebook Metrics 687 Chapter 5: Measuring Minor Social Media 695 Chapter 6: Comparing Metrics from Different Marketing Techniques 707 Chapter 7: Making Decisions by the Numbers 727 Index 741
