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Business to Business Marketing : Creating a Community of Customers by Victor L. Hunter (1997, Trade Paperback)

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About this product

Product Information

The need for a new way of doing business in today's customer-focused, customer-dominated marketplace is indisputable. The question isn't if, but how. The answers are here. "Business to Business Marketing: Creating a Community of Customers" is the first book to provide a comprehensive model for doing business in the new customer-focused environment and the practical guidance for implementing profitable, customer-driven marketing programs.

Product Identifiers

Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0071736018
ISBN-13
9780071736015
eBay Product ID (ePID)
120268869

Product Key Features

Book Title
Business to Business Marketing : Creating a Community of Customers
Author
Victor L. Hunter
Format
Trade Paperback
Language
English
Topic
Marketing / Industrial, Marketing / General
Publication Year
1997
Genre
Business & Economics
Number of Pages
352 Pages

Dimensions

Item Length
9in
Item Height
0.8in
Item Width
6in
Item Weight
18.3 Oz

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