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Advertising : Concepts and Strategies by Christopher C. Gilson and Harold W. Berkman (1987, Hardcover)

About this product

About this product

Product Identifiers

Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0075550296
ISBN-13
9780075550297
eBay Product ID (ePID)
1186879

Product Key Features

Author
Harold w. Berkman, Christopher C. Gilson
Publication Name
Advertising : concepts and Strategies
Format
Hardcover
Language
English
Publication Year
1987
Type
Textbook
Number of Pages
640 Pages

Additional Product Features

Edition Number
2
Target Audience
College Audience
Topic
Advertising & Promotion
Dewey Decimal
659.1/11
Dewey Edition
19
Genre
Business & Economics

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