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Social Media Marketing for Dummies® by Stephanie Diamond and Shiv Singh (2012, Trade Paperback)

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Marketing pros and entrepreneurs, here's what you need to know about social media marketing Social networks are among the most valuable tools for marketers. This book offers advice from marketing pros who have worked for giant global corporations and small businesses. Discover how social media marketing boosts your marketing plan, builds your voice, and reaches your customers on large and small sites. Learn what key influencers can do for you, and more! A part of the whole discover where social media marketing fits into the marketing funnel It's about influence examine the role of social influencers and their contributions Do your research analyze your competitors' efforts and research your customers' online activities Campaign trail create a campaign roadmap that defines your objectives, lays out an action plan, and connects with other efforts Find your voice learn why your plan needs a voice and find people in your organization to be that voice It's a new game compare the wide variety of innovative marketing options on mainstream social platforms Mobile magic explore all the mobile options, such as RFID, custom apps and widgets, and mobile communities Just in time see what real-time marketing can do Open the book and find: Ways to do social media marketing with no budget How to create Facebook, Twitter, and Google+ strategies Benefits of tying good works to your brand Characteristics your voice should have Tips on using FourSquare®, YouTube®, and LinkedIn Social media niches to explore How to make your campaign work with your website Ten top tools for social media marketing Learn to: Build and launch a campaign for a small or large business Develop a social media voice that appeals to customers Get your message out to large social networks and niche sites Make the most of your company website and blog

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
111806514x
ISBN-13
9781118065143
eBay Product ID (ePID)
17038697946

Product Key Features

Author
Stephanie Diamond, Shiv Singh
Publication Name
Social Media Marketing for Dummies®
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
408 Pages

Dimensions

Item Length
9.3in
Item Height
0.9in
Item Width
7.5in
Item Weight
0 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265
Edition Number
2
Copyright Date
2012
Topic
Consumer Behavior, Web / Social Media, Internet / General, E-Commerce / Internet Marketing
Lccn
2012-933918
Dewey Decimal
658.8/72
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics

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item 1 Social Media Marketing For Dummies - Paperback By Singh, Shiv - GOOD
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item 2 Social Media Marketing for Dummies® Paperback Shiv, Diamond, Step
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Social Media Marketing for Dummies® by Stephanie Diamond and Shiv Singh (2012, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Social Media Marketing For Dummies - Paperback By Singh, Shiv - GOOD

item 2 Social Media Marketing for Dummies® Paperback Shiv, Diamond, Step

item 3 Social Media Marketing for Dummies® Paperback Shiv, Diamond, Step

item 4 Social Media Marketing for Dummies® Paperback Shiv, Diamond, Step

item 5 Social Media Marketing for Dummies by Singh, Shiv; Diamond, Stephanie

item 6 Social Media Marketing for Dummies by Singh, Shiv; Diamond, Stephanie

item 7 SOCIAL MEDIA MARKETING FOR DUMMIES By Shiv Singh & Stephanie Diamond Excellent

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