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GRASSROOTS MARKETING: GETTING NOTICED IN A NOISY WORLD By Shel Horowitz **Mint** - Picture 1 of 1

Grassroots Marketing : Getting Noticed in a Noisy World by Shel Horowitz (2000, Trade Paperback, Revised edition)

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GRASSROOTS MARKETING: GETTING NOTICED IN A NOISY WORLD By Shel Horowitz **Mint Condition**.

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Product Information

The best product or service in the world will never be successful unless its provider knows how to attract enthusiastic customers. Chelsea Greenhas published numerous books that promote self-sufficiency through independent work. Eliot Coleman inspired a nation of market gardeners with hisNew Organic Grower. Then Lynn Byczynski refined the model of horticultural entrepreneur inThe Flower Farmer, and Michael Phillips followed suit inThe Apple Grower. Gene Logsdon’sThe Contrary Farmerprovides the tools to make cottage farming economically viable, while inThe Bread Builders, Daniel Wing and Alan Scott lay the foundation for revival of the village baking tradition. We expect that Shel Horowitz’sGrassroots Marketing: Getting Noticed in a Noisy Worldwill be welcomed by the organic farmers, solar-energy installers, telecommuters, environmental activists, community gardeners, and straw-bale-house builders of the world. Although he doesn’t presume that all of his readers will have embraced the principles of sustainable living, Horowitz’s approaches are especially well-matched to the bootstrap businesses and organizations that comprise the new sustainability economy. Horowitz’s key assumption is that the diverse entrepreneurs who need this book will have one thing in common—they won’t have much money to spend on marketing efforts. His book tells you: How to get more than your money’s worth in paid advertising; How to get free ink from the press by turning yourself into news; How to develop a multi-pronged, multi-media strategy just like the big guys (but without big bucks). Originally published asMarketing Without Megabucks(Simon & Schuster, 1993), this book has been thoroughly revised, including a major new section on the development that has been the greatest boon ever to the grassroots marketer—the Internet.

Product Identifiers

Publisher
Chelsea Green Publishing
ISBN-10
1890132683
ISBN-13
9781890132682
eBay Product ID (ePID)
1666925

Product Key Features

Book Title
Grassroots Marketing : Getting Noticed in a Noisy World
Author
Shel Horowitz
Format
Trade Paperback
Language
English
Features
Revised
Topic
Marketing / General, Entrepreneurship, Sales & Selling / General
Publication Year
2000
Genre
Business & Economics
Number of Pages
306 Pages

Dimensions

Item Length
9.9in
Item Height
0.7in
Item Width
7.7in
Item Weight
21.9 Oz

Additional Product Features

Lc Classification Number
Hf5415.13.H675 2000
Edition Description
Revised Edition
Copyright Date
2000
Target Audience
Trade
Lccn
00-022133
Dewey Decimal
658.8
Dewey Edition
21
Illustrated
Yes

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item 5 Grassroots Marketing: Getting Notice..., Horowitz, Shel
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Picture 1 of 1

Grassroots Marketing : Getting Noticed in a Noisy World by Shel Horowitz (2000, Trade Paperback, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Grassroots Marketing: Getting Noticed in a Noisy World by Horowitz, Shel

item 2 Grassroots Marketing: Getting Noticed in a Noisy World - Paperback - GOOD

item 3 Grassroots Marketing : Getting Noticed in a Noisy World Paperback

item 4 Grassroots Marketing : Getting Noticed in a Noisy World Paperback

item 5 Grassroots Marketing: Getting Notice..., Horowitz, Shel

item 6 Grassroots Marketing: Getting Noticed in a Noisy World by Shel Horowitz: Used

item 7 Grassroots Marketing: Getting Noticed in a Noisy World by Shel Horowitz

Best Selling in Books

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A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set (5 Books) by Sarah J. Maas (2022, Trade Paperback)

The Women : A Novel by Kristin Hannah (2024, Hardcover)

Outlive Gifford Bil (2023,Paperback)

Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)

For Love of Country : Leave the Democrat Party Behind by Tulsi Gabbard (2024, Hardcover)

Save on Books

A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set

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