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Local Online Advertising for Dummies by Cunningham, Court; Brown, Stephanie - Picture 1 of 1

Local Online Advertising for Dummies by Nathaniel Stevens, Court Cunningham and Stephanie Brown (2010, Trade Paperback)

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Local Online Advertising for Dummies by Cunningham, Court; Brown, Stephanie Former library book; Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less

About this product

Product Information

Kick your local online advertising into high gear with this friendly, timely guide Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470497424
ISBN-13
9780470497425
eBay Product ID (ePID)
78700890

Product Key Features

Book Title
Local Online Advertising for Dummies
Author
Nathaniel Stevens, Court Cunningham, Stephanie Brown
Format
Trade Paperback
Language
English
Topic
E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year
2010
Genre
Business & Economics
Number of Pages
384 Pages

Dimensions

Item Length
9.2in
Item Height
0.9in
Item Width
7.4in
Item Weight
23.5 Oz

Additional Product Features

Lc Classification Number
Hf6145.I58
Table of Content
Introduction. Part I: Getting Started with Local OnlineAdvertising. Chapter 1: Online: It?s Where Your Customers Are. Chapter 2: Engaging Your Advertising Arsenal. Chapter 3: Planning Your Online Advertising Campaign. Part II: Setting the Foundation for Local Online AdvertisingSuccess. Chapter 4: Building a Great Web Site: The Key to OnlineAdvertising Success. Chapter 5: When You?ve Hooked Your Customers, Reel 'EmIn! Chapter 6: Analyzing Results for Long-Term Gains. Part III: Doing the Advertising Part of Local OnlineAdvertising. Chapter 7: Demystifying Search Engine Marketing. Chapter 8: Getting Web Traffi c for Free: Practicing SearchEngine Optimization. Chapter 9: The Nuts and Bolts of Search Engine Advertising. Chapter 10: Saying It with E-Mail. Chapter 11: Linking Up with Directories and LeadAggregators. Chapter 12: Targeting Customers with Banner Ads, E-NewsletterAds, and More. Chapter 13: Hanging Out on Social Networks. Chapter 14: Generating PR Buzz. Chapter 15: Using Offl ine Channels to Drive Online Traffic. Part IV: Keeping Your Customers Coming Back. Chapter 16: Staying at the Top of Customers' Minds. Chapter 17: Leveraging Customer Data: Reach Out and Touch'Em. Part V: The Part of Tens. Chapter 18: Ten Local Online Marketing Mistakes (And How toAvoid Them). Chapter 19: Ten Steps to an Effective Local Online AdvertisingPlan. Chapter 20: Ten Considerations When Choosing a Local OnlineAdvertising Partner. Index.
Copyright Date
2010
Lccn
2010-922570
Dewey Decimal
659.144
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes