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Fuzzy Methods for Customer Relationship Management and Marketing : Applications and Classifications by Laurent Donzé (2012, Hardcover)

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About this product

Product Information

Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

Product Identifiers

Publisher
IGI Global
ISBN-10
1466600950
ISBN-13
9781466600959
eBay Product ID (ePID)
109472691

Product Key Features

Author
Laurent Donzé
Publication Name
Fuzzy Methods for Customer Relationship Management and Marketing : Applications and Classifications
Format
Hardcover
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
387 Pages

Additional Product Features

Lc Classification Number
Hf5415.5.F89 2012
Copyright Date
2012
Target Audience
Scholarly & Professional
Topic
Enterprise Applications / Business Intelligence Tools, Marketing / General, Customer Relations, Logic
Lccn
2011-042182
Dewey Decimal
658.8/12
Dewey Edition
23
Genre
Computers, Business & Economics, Mathematics

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