The item you selected is unavailable, but we found something similar.

Picture 1 of 2

Stock photo

E-business: Strategic Thinking and Practice: Volume... by Canzer, Brahm Hardback - Picture 1 of 2

E-business: Strategic Thinking and Practice: Volume... by Canzer, Brahm Hardback - Picture 2 of 2

E-Business : Strategic Thinking and Practice by Brahm Canzer (2005, Hardcover)

4.01 product rating

World of Books USA (1077351)
95% positive feedback

Price:

$8.67

Free shipping

Estimated delivery Sat, Apr 27 - Wed, May 1

Returns:

30 days returns. Buyer pays for return shipping.

Condition:

Very Good

Author:Canzer, Brahm. Book Binding:Hardback. All of our paper waste is recycled within the UK and turned into corrugated cardboard. Need help?. Book Condition:VERYGOOD. World of Books USA was founded in 2005.

About this product

Product Information

This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon.The e-Business Web Site has been updated to provide even more helpful information and online learning opportunities, including additional case studies, a monthly journal digest highlighting articles from accessible publications and Web Sites to keep students abreast of the latest developments in the e-business world, and links to additional resources.

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0618519882
ISBN-13
9780618519880
eBay Product ID (ePID)
47969513

Product Key Features

Book Title
E-Business : Strategic Thinking and Practice
Author
Brahm Canzer
Format
Hardcover
Language
English
Topic
General, E-Commerce / General (See Also Computers / Electronic Commerce)
Intended Audience
Young Adults
Publication Year
2005
Genre
Business & Economics
Number of Pages
368 Pages

Dimensions

Item Length
9.4in
Item Height
0.7in
Item Width
7.8in
Item Weight
25 oz

Additional Product Features

Lc Classification Number
Hf5548.32.C356 2006
Edition Number
2
Reviews
MODULE I. A FRAMEWORK FOR UNDERSTANDING E-BUSINESS.Chapter 1: Exploring the World of e-Business.Chapter 2: Environmental Forces Affecting Planning and Practice.Chapter 3: Ethical, Legal, and Social Concerns.MODULE II. STRATEGIC BUSINESS PLANNING FOR THE INTERNET.Chapter 4: Developing e-Business Models.Chapter 5: Strategic Planning: A Multi-level Organizational Approach.Chapter 6: Researching and Analyzing Opportunities for Growth.Chapter 7: Understanding Online Communication and Behavior.MODULE III. IMPLEMENTING THE E-BUSINESS PLAN.Chapter 8: Creating the Marketing Mix.Chapter 9: Organizational and Managerial IssuesChapter.Chapter 10: Financial Planning and Working with Investors.Chapter 11: Implementation and Control of the e-Business Plan.
Table of Content
Contents Note: Each chapter ends with Conclusions, Case Study: Return to Inside e-Business, Chapter Review, Building Skills for Career Success, and Exploring Useful Websites. Module 1. A Framework for Understanding e-Business 1. Exploring the World of e-Business Inside e-Business: AOL—Poster-child of the Dot-Com Bubble? Defining e-Business A Framework for Understanding e-Business Fundamental Models of e-Business Taxonomy for the Fundamental Models of e-Business Preparing e-Business Plans Web Appendix. The Internet and Related Technologies 2. Environmental Forces Affecting Planning and Practice Inside e-Business: Global Entertainment Industry Responds to Change The Environmental Forces Affecting Planning and Practice External Environmental Forces Internal Environmental Forces 3. Ethical, Legal, and Social Concerns Inside e-Business: Zero-Knowledge Systems Inc.—Providing Privacy and Security Online A Framework for Understanding Ethical, Legal, and Social Behavior Privacy and Confidentiality Issues Security Concerns and Cybercrime Digital Property and Distribution Rights Government Regulation and Taxation Module II. Strategic Business Planning for the Internet 4. Developing e-Business Models Inside e-Business: Amazon.com—Selling Online Services to Other Retailers Exploring e-Business Models Internet-Based Software and e-Business Solutions Fundamental Characteristics of Internet-Based Software and e-Business Solutions 5. Strategic Planning: A Multi-level Organizational Approach Inside e-Business: Home Depot.com—Serving Customers Through Online Strategies An Overview of the Strategic Planning Process Strategic Planning at the Three Primary Organizational Levels of the Firm Strategic Planning and the Value Chain Building an Online Presence for an Existing Business Industry- and Global-Level Issues Related to e-Business Planning 6. Researching and Analyzing Opportunities for Growth Inside e-Business: Forrester Research Inc.—Providing Information and Guidance for e-Business Growth Primary Reasons for Conducting e-Business Research The e-Business Research Process Understanding the Types of Research Data Available Methods for Successful e-Business Research 7. Understanding Online Communication and Behavior Inside e-Business: Measuring Internet Behavior One Click at a Time Understanding the Online Communication Process Consumer and Organizational Buying Processes Sources of Influence on Buyer Behavior and Decision-Making A Framework for Understanding Moment-to-Moment Online Behavior Module III. Implementing the e-Business Plan 8. Creating the Marketing Mix Inside e-Business: Office Depot—Creating Online Business Communities Identifying and Describing Potential Markets Analyzing Markets and Targeting Strategies Online Product Development and Thinking Understanding Product Strategy Decisions Completing the Mix of Marketing Strategies 9. Organizational and Managerial Issues Inside e-Business: Google.com—Small-Business and Entrepreneurial Success Story An Overview of Management and e-Business Leadership, Motivation, and the Corporate Culture Topics in Management 10. Financial Planning and Working with Investors Inside e-Business: Nortel Networks Inc.—A Financial Microcosm of the 2000–2001 Crash An Overview of Financial Planning and e-Business Sources of Funds Evaluation e-Business Risks and Investments 11. Implementation and Control of the e-Business Plan Inside e-Business: FitMoves.com—Building an Online Community for Fitness Professionals from Scratch Implementation of the e-Business Plan Control of the e-Business Plan Appendix U-Swap.com: A Comprehensive Case Study Introduction The Business Model Current and Potential Revenue Streams The Website Target Market Positioning Competitive analysis Table: Competitive Analysis Marketing Strategy Strategic Development Plan
Copyright Date
2006
Target Audience
Young Adult Audience
Lccn
2004-114514
Dewey Decimal
658.8/72
Dewey Edition
22
Illustrated
Yes

All listings for this product

item 1 E-business: Strategic Thinking and Practice: Volume... by Canzer, Brahm Hardback
$8.67
Free shipping
item 2 E-business: Strategic Thinking and Practice: Volume of ...canzer-e-business: ...
$13.90
+$3.75 shipping

4.0

4.0 out of 5 stars based on 1 product rating

1 product rating

0 users rated this 5 out of 5 stars
1 users rated this 4 out of 5 stars
0 users rated this 3 out of 5 stars
0 users rated this 2 out of 5 stars
0 users rated this 1 out of 5 stars

Most relevant reviews

4 out of 5 stars
by beverlywJun 01, 2008
Pretty good for a text book
This was a required text book for a class. It was actually better than many required text books. It's also a good read for someone considering the establishment (or improvement) of an internet presence.

Best Selling in Books

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Books

Outlive Gifford Bil (2023,Paperback)
4.7 out of 5 stars based on 7 product ratings
$11.33 New
$5.99 Used
SHOGUN a Novel of Japan French Edition 1999 by Clavell James 0340766166
No ratings or reviews yet
$24.14 New
$13.51 Used
The Women : A Novel by Kristin Hannah (2024, Hardcover)
5.0 out of 5 stars based on 5 product ratings
$12.99 New
$6.99 Used
The Book of Enoch by Enoch (2017, Hardcover)
4.8 out of 5 stars based on 137 product ratings
$16.46 New
$15.37 Used
The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)
5.0 out of 5 stars based on 3 product ratings
$15.00 New
$10.80 Used
Fast Like a Girl : A Woman's Guide to Using the Healing Power of Fasting to Burn Fat, Boost Energy, and Balance Hormones by Mindy Pelz (2022, Hardcover)
4.9 out of 5 stars based on 10 product ratings
$10.44 New
$9.21 Used
If I Did It : Confessions of the Killer by The Goldman The Goldman Family and O. J. Simpson (2008, Trade Paperback)
4.6 out of 5 stars based on 51 product ratings
$17.79 New
$15.88 Used

Save on Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094
$47.99
Trending at $62.95
The Very First Bible Of Sinope, Marcion
$12.99
Trending at $13.48
A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set
$45.60
Trending at $46.99
Niv Large Print Holy Bible [Paperback] GRAND RAPID
$14.99
Trending at $23.99
Scientific Healing Affirmations: (1924)
$6.99
Trending at $8.18
The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on..
$19.99
Trending at $24.70

Shop by category

Picture 1 of 2

E-Business : Strategic Thinking and Practice by Brahm Canzer (2005, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 E-business: Strategic Thinking and Practice: Volume... by Canzer, Brahm Hardback

item 2 E-business: Strategic Thinking and Practice: Volume of ...canzer-e-business: ...

Ratings and Reviews

Most relevant reviews

Pretty good for a text book

Best Selling in Books

Outlive Gifford Bil (2023,Paperback)

SHOGUN a Novel of Japan French Edition 1999 by Clavell James 0340766166

The Women : A Novel by Kristin Hannah (2024, Hardcover)

The Book of Enoch by Enoch (2017, Hardcover)

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

Fast Like a Girl : A Woman's Guide to Using the Healing Power of Fasting to Burn Fat, Boost Energy, and Balance Hormones by Mindy Pelz (2022, Hardcover)

If I Did It : Confessions of the Killer by The Goldman The Goldman Family and O. J. Simpson (2008, Trade Paperback)

Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

The Very First Bible Of Sinope, Marcion

A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set

Niv Large Print Holy Bible [Paperback] GRAND RAPID

Scientific Healing Affirmations: (1924)

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on..

You may also like

Revision/Practice Study Hardcovers Prep

Revision/Practice Study Hardcovers Prep in English

Think and Grow Rich Hardcover Nonfiction Books & Magazines

Revision/Practice Study Hardcovers Prep Illustrated

Revision/Practice Workbook Study Hardcovers Prep

Business Studies Hardcover Textbooks