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Google Analytics Breakthrough : From Zero to Business Impact by Shiraz Asif, Feras Alhlou and Eric Fettman (2016, Hardcover)

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Product Information

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough , you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119144019
ISBN-13
9781119144014
eBay Product ID (ePID)
211815554

Product Key Features

Author
Eric Fettman, Shiraz Asif, Feras Alhlou
Publication Name
Google Analytics Breakthrough : from Zero to Business Impact
Format
Hardcover
Language
English
Publication Year
2016
Type
Textbook
Number of Pages
624 Pages

Dimensions

Item Length
9.3in
Item Height
1.2in
Item Width
7.4in
Item Weight
48.9 Oz

Additional Product Features

Lc Classification Number
Za4235
Copyright Date
2016
Topic
Information Management, General, Web / Search Engines
Lccn
2016-461326
Dewey Decimal
006.3
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics

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Picture 1 of 1

Google Analytics Breakthrough : From Zero to Business Impact by Shiraz Asif, Feras Alhlou and Eric Fettman (2016, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Google Analytics Breakthrough: From Zero to Business Impact - Hardcover - GOOD

item 2 Google Analytics Breakthrough: From Zero to Business Impact

item 3 Google Analytics Breakthrough : From Zero to Business Impact Hard

item 4 Google Analytics Breakthrough : From Zero to Business Impact Hard

item 5 Google Analytics Breakthrough : From Zero to Business Impact Hard

item 6 Google Analytics Breakthrough: From Zero to Business Impact , Alhlou, Feras , ha

item 7 Google Analytics Breakthrough: From Zero to Business Impact

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new

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