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Go Mobile : Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business by Jamie Turner and Jeanne Hopkins (2012, Hardcover)

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About this product

Product Information

Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118167783
ISBN-13
9781118167786
eBay Product ID (ePID)
109021824

Product Key Features

Author
Jeanne Hopkins, Jamie Turner
Format
Hardcover
Language
English
Topic
Mobile & Wireless Communications, Marketing / General, General
Publication Year
2012
Type
Textbook
Genre
Technology & Engineering, Business & Economics
Number of Pages
256 Pages

Dimensions

Item Length
9.3in
Item Height
0.9in
Item Width
6.3in
Item Weight
14.9 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265
Publication Name
Go Mobile : Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
Table of Content
Foreword DAVID MEERMAN SCOTT xi Acknowledgments xiv Introduction xvi Is Mobile Marketing Right for You? xvii How We've Organized This Book xix PART I THE MOBILE MARKETING LANDSCAPE 1 Chapter 1 How to Jump-Start Your Mobile Marketing Campaign 3 Chapter 2 How the Fortune 500 Use Mobile Marketing 13 Chapter 3 How Consumers Engage with Mobile 25 Chapter 4 Let's Talk: Terms and Concepts You Should Be Familiar With 35 Chapter 5 Nine Ways Businesses Are Using Mobile Marketing 43 Chapter 6 Classic Mobile Marketing Mistakes You Can Avoid 55 PART II SETTING YOURSELF UP FOR SUCCESS 63 Chapter 7 Laying the Foundation for Successful Mobile Marketing Campaign 65 Chapter 8 Getting More Familiar with the Mobile Marketing Landscape 75 Chapter 9 Thinking Strategically about Your Mobile Marketing Campaign 87 PART III TAKING A DEEPER DIVE INTO MOBILE MARKETING TOOLS POOL 99 Chapter 10 How to Set Up a Mobile Website 101 Chapter 11 Using SMS and MMS to Drive Customers to Your Business 111 Chapter 12 How to Use Mobile Display Ads to Grow Your Sales and Revenue 121 Chapter 13 How to Use Mobile Paid Search to Drive Customers to Your Business 133 Chapter 14 Location-Based Marketing: LBS, NFC, Bluetooth, and LBA--Oh My! 147 Chapter 15 Mobile Apps: A Great Way to Keep Them Coming Back for More 157 Chapter 16 How to Use 2D Codes to Connect with Customers 169 Chapter 17 Tablet Computers: Taking the World by Storm 179 PART IV EXPANDING YOUR HORIZONS 185 Chapter 18 Using Mobile E-Commerce to Drive Revenue 187 Chapter 19 Mobile Marketing for B2B Companies 197 Chapter 20 How to Measure the ROI of Your Mobile Marketing Campaign 205 Chapter 21 The 17 Rs of Mobile Marketing and a Step-by-Step Checklist 217 A Few Final Thoughts 226 Index 228
Copyright Date
2012
Lccn
2011-042400
Intended Audience
Scholarly & Professional
Illustrated
Yes

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item 1 Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campa - VERY GOOD
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item 2 Go Mobile by Hopkins, Jeanne; Turner, Jamie
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item 3 Go Mobile : Location-Based Marketing, Apps, Mobile Optimized Ad C
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item 4 Go Mobile : Location-Based Marketing, Apps, Mobile Optimized Ad C
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item 5 Go Mobile : Location-Based Marketing, Apps, Mobile Optimized Ad C
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item 6 Go Mobile: Location-Based Marketing, Apps, Mobile Optimized ... by Turner, Jamie
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item 7 Go Mobile: Location-Based Marketing, ..., Turner, Jamie
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Picture 1 of 1

Go Mobile : Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business by Jamie Turner and Jeanne Hopkins (2012, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campa - VERY GOOD

item 2 Go Mobile by Hopkins, Jeanne; Turner, Jamie

item 3 Go Mobile : Location-Based Marketing, Apps, Mobile Optimized Ad C

item 4 Go Mobile : Location-Based Marketing, Apps, Mobile Optimized Ad C

item 5 Go Mobile : Location-Based Marketing, Apps, Mobile Optimized Ad C

item 6 Go Mobile: Location-Based Marketing, Apps, Mobile Optimized ... by Turner, Jamie

item 7 Go Mobile: Location-Based Marketing, ..., Turner, Jamie

Best Selling in Books

The Lost Book of Herbal Remedies by Claude Davis (2018, Paperback)

Outlive Gifford Bil (2023,Paperback)

If I Did It : Confessions of the Killer by The Goldman The Goldman Family and O. J. Simpson (2008, Trade Paperback)

The Book of Enoch by Enoch (2017, Hardcover)

Fast Like a Girl : A Woman's Guide to Using the Healing Power of Fasting to Burn Fat, Boost Energy, and Balance Hormones by Mindy Pelz (2022, Hardcover)

The Covenant Of Water by Verghese Abraham Paperback Novel

The Very First Bible by Marcion of Sinope (2020, Trade Paperback)

Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

If I Did It: Confessions of the Killer by The Goldman Family (English) Paperback

THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)

Magic Tree House Boxed Set, Books 1-28

Trading in the Zone: Master the Market Confidence (PAPERBACK) by Mark Douglas

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