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Leading Digital Strategy : Driving Business Growth Through Effective E-Commerce by James Hammersley and Christopher Bones (2015, Trade Paperback)

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Publication Date: 2015-03-28. Weight: 0.76 lbs. ISBN10: 0749473096. Publisher: Kogan Page.

About this product

Product Information

Get the models and tools you need to support a customer-centric strategy and drive digital initiatives.

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
0749473096
ISBN-13
9780749473099
eBay Product ID (ePID)
202528210

Product Key Features

Author
Christopher Bones, James Hammersley
Publication Name
Leading Digital Strategy : Driving Business Growth Through Effective E-Commerce
Format
Trade Paperback
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Length
9.2in
Item Height
0.4in
Item Width
6.1in
Item Weight
13.5 Oz

Additional Product Features

Lc Classification Number
Hd30.335
Reviews
The speed of evolution in digital business is accelerating. However digitally savvy you may be, this is a useful blueprint for business leadership in the digital age., This is a book for commercial leaders who are looking for a blueprint to drive their e-commerce strategy. It pulls together the key drivers for digital success into a handbook that is straightforward and easy to read. It will persuade you that e-commerce is an organizational more than a technical challenge., For businesses to thrive in today's markets they need to engage effectively with digital. This book provides an effective framework that helps leaders drive their digital efforts in the right direction. It offers a blueprint that many leaders will find invaluable., "Wake up and smell the differences in the digital world we now find ourselves in! Chris and James very successfully educate, challenge and stimulate smart thinking and practical actions. In particular, the excellent "killer questions" poke the reader into a thorough assessment of their business.", "A must-read for leaders of all levels, Leading Digital Strategy provides a clear leadership blueprint to ensure full commercial advantage is extracted from e-commerce strategy. It demystifies an area that most business leaders over thirty don't "get". I believe most boards would benefit from reading this too, as it clearly pinpoints the key questions to ask to ensure value for money and the collection of key customer insights to underpin organizational strategy for the future. It is a handbook you will return to again and again.", This is for the executive who sees the opportunity in digital but who is frustrated or daunted by the practicalities of execution. Leading Digital Strategy provides us with a response, refreshingly framed in terms of the fundamental management and leadership disciplines required. It is a confidence-inspiring guide that reminds us that it is not technology, but established business best practice that drives success in the digital world. I wish I had read a copy three years ago., "A book that demystifies "digital" for business leaders. No longer can senior business leaders afford to simply delegate digital leadership in their business, and this book provides a practical blueprint by which leaders can measure, monitor and drive their business irrespective of their technical knowledge - or lack of it!", Moore's law is not changing what is done in economy, but it is very significantly changing how things are done. For example, if you take modern cars today, more than 50 per cent of the budget for new cars is software. The same principle applies for selling products and services. Leading Digital Strategy is a must-read for those who want to stay relevant in the 21st century through strong e-commerce., Leading Digital Strategy is a must read for those who want to stay relevant in the 21st century through strong e-commerce., The authors very successfully educate, challenge and stimulate smart thinking and practical actions. In particular, the excellent 'killer questions' poke the reader into a thorough assessment of their business., "A book that demystifies "digital" for business leaders. No longer can senior business leaders afford to simply delegate digital leadership in their business, and this book provides a practical blueprint by which leaders can measure, monitor and drive their business irrespective of their technical knowledge or lack of it!"
Table of Content
** Chapter - 00: Introduction; ** Chapter - 01: 21st-century markets; ** Chapter - 02: Identifying the e-commerce opportunity; ** Chapter - 03: Putting customers first; ** Chapter - 04: The new marketing model; ** Chapter - 05: The business of e-commerce; ** Chapter - 06: The growth organization; ** Chapter - 07: Leadership in change; ** Chapter - 08: Digital leadership in practice; ** Chapter - 09: The e-commerce leadership model
Copyright Date
2015
Topic
Leadership, Management Information Systems, Personal Success, E-Commerce / Internet Marketing, Digital Media / General, Management
Lccn
2014-050212
Dewey Decimal
658.8/72
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics

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Leading Digital Strategy : Driving Business Growth Through Effective E-Commerce by James Hammersley and Christopher Bones (2015, Trade Paperback)

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item 1 Leading Digital Strategy: Driving Business Growth Through Effective E-c - GOOD

item 2 Leading Digital Strategy: Driving Business Growth Through Effect

item 3 Leading Digital Strategy: Driving Business Growth Throug... by Hammersley, James

item 4 Leading Digital Strategy: Driving Business Growth Through Effective E-Comme...

item 5 Christopher Bones James Hammersley Leading Digital Strategy (Paperback)

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item 7 Christopher Bones James Hammersl Leading Digital Strate (Paperback) (UK IMPORT)

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